Projects credited in
- Mini Boden catalogue redesignThe creative team was tasked with redesigning the Mini Boden catalogue to keep up with the way our customers shop, and breathe some new life into the brand. Working collaboratively with the senior copywriter, art directors and creative director, we addressed the following: - The look and feel of the art direction - The tone of voice for Mini Boden - The brand fonts used - Layout design - Iconography This is a selection of spreads from the July 2019 catalogue
Work history
Art DirectorBoden
London, United KingdomFull Time
• Plan, outfit and direct catalogue shoots
• Oversee and art direct all e-commerce stills
• Maintain and update e-commerce for stills
• Creative Concepting
• Work with external studios, photographers and stylists
• Propose and maintain changes for style guides
• Plan, style and art direct social/behind the scenes shoots
• Plan and art direct a range of videos
Fashion StylistQVC UK
London, United KingdomFull Time
Styling and covering all live shows during a shift, styling and covering promotional campaigns both film and photography. House keeping duties, upkeep of wardrobe. Stock awareness. Communications between different departments. Communication with clients and their styling needs throughout shows and as vendors with us.
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Skills
- Fashion
- TV
- Design
- Final Cut Pro
- Illustrator
- Indesign
- Office
- Photoshop
- Powerpoint
- Word
Education
U
U
Fashion PromotionUniversity of South Wales
- Cardiff, United Kingdom
A wide range of the fashion industry- from photography to styling, illustration to branding. Promoting and developing a string diverse skill set.