Mini Boden catalogue redesign

The creative team was tasked with redesigning the Mini Boden catalogue to keep up with the way our customers shop, and breathe some new life into the brand. Working collaboratively with the senior copywriter, art directors and creative director, we addressed the following: - The look and feel of the art direction - The tone of voice for Mini Boden - The brand fonts used - Layout design - Iconography This is a selection of spreads from the July 2019 catalogue