About me

I was bored so I was born 6 week early. Yes, I’m that kind of girl. My room wasn’t ready yet, so I started travelling the world and never stopped. I could have become an actress, a singer, a caregiver for old people or a chef. Instead, I chose the one thing I wasn’t talented at. Writing. It seems to be working out.

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Projects

• 5

  NO MORE EXCUSES
• The SpeechThe Speech is the new Heineken® campaign for UEFA Champions League. The film, directed by award-winning Guy Ritchie, sees Mourinho deliver a passionate and motivational speech address to fans across the globe. He challenges them to prepare for match night, no matter what they are doing and no matter which time zone they live in. And, most of all, no matter the excuses. Because when it’s Champions time, you need to prepare to watch it with your friends. And, of course, with a cold Heineken.
• Tutorial For Good - Leroy MerlinThe first DIY tutorials shot inside charities and shelters to help renovate them. Instead of filming our tutorials in studio, we have created a new format to achieve zero waste. We shot the tutorials inside Charities to renovate them.We start from Casa della Carità, which is a shelter home in Milan. Instead of wasting the material used during the shooting, this same material and tutorial renovated the shelter homes. By doing this, we helped a Charity that hosts more than 1200 people monthly. We put Tutorials on You Tube, each of them ends with a call to action for other Charities. Tutorial for Good has become a format and it is now available to all needy charities. More than 40 have already adhered to the project.

Work history

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creative directorSaatchi & Saatchi
Aug 2017 - Sep 2018VietnamFull Time
CopywriterPublicis
Jan 2014 - Jul 2017ItalyFull Time

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Skills

• Advertising Copywriter
• Screenwriter
• TV
• Content Producer
• Comedy
• Editor
• Radio
• Theatre
• Creative Direction
• Marketing Strategy

Education

ScreenwritingLondon Film Academy
Aug 2013 - Nov 2014London, United Kingdom
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CopywriterFondazione Accademia di Comunicazione
Oct 2012 - Jun 2013Italy

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Awards

Cannes LionsCannes Lions International Festival of Creativity
No More Excuses - Heineken Bronze
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ADCI AwardsArt Directors Club
Tutorial For Good - Leroy Merlin Gold

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