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Tutorial For Good - Leroy Merlin

The first DIY tutorials shot inside charities and shelters to help renovate them. Instead of filming our tutorials in studio, we have created a new format to achieve zero waste. We shot the tutorials inside Charities to renovate them.We start from Casa della Carità, which is a shelter home in Milan. Instead of wasting the material used during the shooting, this same material and tutorial renovated the shelter homes. By doing this, we helped a Charity that hosts more than 1200 people monthly. We put Tutorials on You Tube, each of them ends with a call to action for other Charities. Tutorial for Good has become a format and it is now available to all needy charities. More than 40 have already adhered to the project.


Giovanna Favoroso

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  • Associate Creative Director

Project Tags

  • Leroy Merlin
  • non-profit

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