Grace Storey

Grace Storey

CopywriterLeeds, United Kingdom
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Grace Storey

Grace Storey

CopywriterLeeds, United Kingdom
About me
Hi! I am an aspiring young creative studying in Leeds Yorkshire. Living in three different cities; Hong Kong, Phuket and Leeds, has given me an insight into a range of different artistic styles and diverse cultures. I am a recent Graduate of Leeds Art University’s BA Creative Advertising, in 2016 I decided to move from Thailand to the UK to pursue my creative career and completed the UAL Art & Design Foundation diploma in 2017. Here I found a passion for copywriting as throughout different cultures and communities there is a common ground through the art of copy. I love to work collaboratively or challenge myself on independent projects and am actively looking for opportunities to gain experience in the creative industry. Some of my favourite things to do is traveling, I have been to twenty countries and forty cities; during which developed communication skills and learned about about the world around me as well as myself, by developing communication skills and an appreciation of how social media brings people together. If you would like to see some examples of my work please visit my website. I have examples of digital and physical artwork on my socials as well @gracewstorey.art email: gracewstorey@gmail.com
Projects
  • AUDIBLE: WORDS THAT MOVE YOU
    AUDIBLE: WORDS THAT MOVE YOUChallenge: Encourage 25s and over to use their phones productivity and show audible's 30 day free trial as a fun way to be productive on their phones. This is a OOH Campaign. Proposition: Make work fun Big Idea: Give your eyes a break
  • HOMEBASED IS HEARTBASED
    HOMEBASED IS HEARTBASEDCHALLENGE: Inspire people to invest in the social hub of their homes; their kitchens - a new kitchen is a start to a new memory. Fact: Taste of smell memories are the strongest associative memories you can make. Insight: Memories made in our homes have a special place in our hearts. Strategy: Play on nostalgia to show how social bonds and recipes are generation to generation. Proposition: Food takes us back Big Idea: Homebased is Heartbased These memories are in the centre of our hearts.
  • SELF LOVE COMES FIRST
    SELF LOVE COMES FIRSTCLIENT: Durex THE CHALLENGE: encourage 18-25 year olds to carry a condom around with them and to break the stigma that comes with it. ​ PROPOSITION: self love ​ STRATEGY: encourage the audience to feel good about their sexual health by using protection ​ BIG IDEA: take care of your (sex) life
Projects credited in
  • Leeds Arts University, BA (Hons) Creative Advertising
    Leeds Arts University, BA (Hons) Creative AdvertisingThis is an outstandingly strategic and creative course that nurtures individuality through collaboration. It is designed to produce ‘Ideas That Work’ from a new wave of creative leaders in advertising. We provide the tools necessary to grow and channel creativity so that it becomes even more powerful and enjoyable. Creativity sits at the core of our proposition and feeds a common desire for originality and innovative thinking. We utilise copywriting and art-direction as a way into exploring how
  • STA Travel
    STA TravelThe challenge was to get students to think about and connect with STA Travel when planning and booking a trip. This campaign uses the fun adventurous student pigeon 'Paul' as a way to show students the benefits of travelling, and how easy STA Travel makes it.
  • Homebase
    HomebaseThe brief: Sell homebase kitchens after Coronavirus lockdown. Insight: Taste or smell memories are the strongest associative memories you can make. Big idea: Homebase, Heartbased.
Work history
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    Creative MarketingSGL Properties
    Liverpool, United KingdomFreelance
    I help with branding, creative content for Instagram, Facebook and their website. Created logos, letting signs and banners that have been published by the company.
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    CopywriterHome Agency
     - Leeds, United KingdomInternship
    1 week placement at Home agency. Worked 9am-1pm Monday-Tuesday and 1pm-5pm Wednesday-Friday Worked in a team of 2 to create a campaign for JET2 City breaks.
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Skills
  • Copywriting
  • Art Direction
  • Photoshop
  • Social Media Advertising
  • Graphic Design
  • Big Ideas
  • Organisation
  • Interior Design
  • Creative Advertising
  • Art
Education
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    BA Creative AdvertisingLeeds Art University
     - Leeds, United Kingdom
    Leeds Arts University logo
    Leeds Arts University logo
    Foundation Diploma in Art and DesignLeeds Arts University
     - Leeds, United Kingdom
    Specialised in MAGPI pathway (Moving Image, Advertising, Graphic Design, Photography, Illustration.) Received a merit and progression scholarship for BA Creative Advertising.
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