HOMEBASED IS HEARTBASED

  • Grace Storey
  • Rachel Stanley

CHALLENGE: Inspire people to invest in the social hub of their homes; their kitchens - a new kitchen is a start to a new memory. Fact: Taste of smell memories are the strongest associative memories you can make. Insight: Memories made in our homes have a special place in our hearts. Strategy: Play on nostalgia to show how social bonds and recipes are generation to generation. Proposition: Food takes us back Big Idea: Homebased is Heartbased These memories are in the centre of our hearts. Whether you're with your loved ones or without. Your heart is always heartbased, homebased.

HOMEBASED IS HEARTBASED by Grace Storey
HOMEBASED IS HEARTBASED by Grace Storey
HOMEBASED IS HEARTBASED by Grace Storey
HOMEBASED IS HEARTBASED by Grace Storey
HOMEBASED IS HEARTBASED by Grace Storey
HOMEBASED IS HEARTBASED by Grace Storey
HOMEBASED IS HEARTBASED by Grace Storey
HOMEBASED IS HEARTBASED by Grace Storey
Grace Storey
Copywriter
Rachel Stanley
Art Director