I’ve been working in the creative industry for 20 years, delivering big ideas that have helped brands of all sizes make a big impression.
My experience encompasses advertising, branding and creative communications, and my skills span art direction, graphic design and copywriting.
I’ve collaborated on projects of all sizes, from TV ads for household brands to direct marketing for SMEs. But no matter the medium, the audience or the budget, my criteria for finding the right solution is always the same: Keep it simple. Make it elegant. Tell a story.
Formerly Creative Director at Laws of Attraction, my focus is now as a freelance creative director.
Projects
- Thermos - Lost in the Lakes‘Lost in the Lakes’ took its name from a poem written by Steven Corbett, which was recorded as a voiceover to tell the story of four friends, reunited after lockdown in the summer of 2021. Production took place on location, over two days, around Derwentwater in England’s Lake District National Park. The film was written, directed and narrated by myself.
- Westfield - Internal CommsWhilst working at Laws of Attraction I helped to deliver an inspiring internal initiative, supporting front of house teams with a cultural communications strategy to underpin the fantastic services they offer. Working with key members of the guest services, car parks and security teams, we defined the internal service culture so that members of the customer-facing teams understand and learn how to live the ideals of the brand so that ultimately the experience for the guests that visit Westfield
- RFL - Tri-NationsI worked on this OOH advertising campaign to promote the Rugby Football League Tri-Nations tournament throughout October and November at various stadiums in the UK. The final was contested at Elland Road in Leeds. I worked with illustrator Andy Glendenning to create labels for super-sized fireworks, which we had specially made for the campaign. The fireworks were photographed by the award-winning Guy Farrow at his Leeds studio. The sparks on the fuse were added in post to add excitement and an
Work history
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Creative Directorlaws of attraction
- United KingdomFull Time
Working with globally recognised brands to deliver communication projects from concept to completion. Developing our company brand, establishing its online presence and designing the UI for its survey technology solutions.
Creative strategy: building brands that reflect the objectives of their leaders, the personalities of their people, and the aspirations of their customers
Storytelling: crafting authentic, emotive and memorable stories that speak to the heart
Pitching and presenting: delivering clear and concise creative presentations that tell a compelling story
Leadership: supporting team members and colleagues, encouraging them to perform to the best of their abilities
Creative direction: managing creative professionals including designers, illustrators, filmmakers and photographers
Clients: Virgin Media O2, Thermos, Abellio, Westfield, Capita
Skills
- Creative Direction
- Graphic Design
- Art Direction
- Video Scriptwriting
- Brand Design
- Brand Development
- Copywriting
- Advertising
- Branding
- Internal Communications
Education
BSC Hons Design & Art DirectionManchester Metropolitan University
- Manchester, United Kingdom