Westfield - Internal Comms

Whilst working at Laws of Attraction I helped to deliver an inspiring internal initiative, supporting front of house teams with a cultural communications strategy to underpin the fantastic services they offer. Working with key members of the guest services, car parks and security teams, we defined the internal service culture so that members of the customer-facing teams understand and learn how to live the ideals of the brand so that ultimately the experience for the guests that visit Westfield is a consistently good one. Portrait photographer Dan Bolam took the pictures of the front of house staff on location at both of the Westfield centres. We chose to use existing employees rather than models to make the posters more authentic and relatable. I also created a series of still-life posters using word play to communicate the values in a witty, playful style.