Projects
- Sainsbury's - Just for youSainsbury's were losing customers to the big discounters. So to plug the hole, we created their most personalised campaign yet, that focused on the quality and provenance of the products that customers bought week in week out. The digitally printed mailings also included recipes and coupons based on the products each customer loved. Once I established the look and feel of the campaign, I worked with photographers and stylists to bring it to life. The art direction wrapped each mailing, settin
Work history
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T
Art DirectorTMW Unlimited
- London, United KingdomFull Time
Art DirectorLIDA London
- London, United KingdomFull Time
Skills
- Concept
- BTL
- CRM
- Art Direction
- Photographic Direction
- Creative
- Scamps
- Idea Generation
- Creative Pitches
- Advertising