About me
I was the main writer on IBM India’s biggest campaign of 2017 - Cognitive Couture. The campaign got them $7 million worth of business enquiries. I’ve worked on DMA Echo award-winning campaigns. I’ve worked on both digital and traditional advertising with experience across sectors with global brands like Amazon, Johnnie Walker, IBM, JBL, Harman Kardon, Schneider Electric, Indian School of Business and more. I quit running a finance business for copywriting because the moment of realisation when you get a good idea is worth more than all the money in the world.
Projects
- The kindness practiceThanks a lot to @PipJamieson for the webinar yesterday. My top takeaway from it was that The Dots algorithm is created around kindness and support. This is the antithesis of social networks as we've known them and I absolutely adore it, and wish I'd known about it sooner. Because that's how I try to live my entire life. Every day. One example: The founder of Lucky Generals, Andy Nairn was giving out free Audible versions of his book Go Luck Yourself to the first 10 people who tweeted @
Work history
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Associate Creative DirectorSunny Side Up Advertising
Bengaluru, IndiaFull Time
I wrote on most of the agency’s major accounts including Schneider Electric, Aster DM Healthcare, Indian School of Business and more.
Skills
- Advertising Copywriting
- Brand Copywriting
- Brochure Copywriting
- Conceptual Copywriting
- Creative Copywriting
- Email Copywriting
- Ad Copywriting
- Content Copywriting
- Digital Copywriting
- Copywriting
- Marketing Copywriting
- Product Copywriting
- B2B Copywriting
- B2C Copywriting
- Business Copywriting
- Ecommerce Copywriting
Education
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BA(Hons) Business StudiesCardiff Metropolitan University
Cardiff, United Kingdom
I completed my degree with a 2:1, winning ‘Student of the Year for Outstanding Academic Achievement’.
Following this I enrolled for an MBA at Cardiff University, studied there for a semester and dropped out because I got bored.
Awards
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SilverDMA International ECHO
A quirky recruitment campaign for Mphasis, an IT major, with movie posters advertising what were seen as boring, nerdy jobs. The award was won for live A/B testing and modifying/replacing creatives on the fly for better performance.