About me
A creative and disruptive thinker, with a proven record of bringing big, bold ideas to life and galvanising a team to deliver. Experience in building and growing fast-paced challenger brands.
Projects credited in
- Oven-Free FeastsAs a result of the ongoing cost of living crisis, we noticed an increase in Gousto customers looking for a way to continue enjoying flavour-packed meals while keeping track of their energy consumption. Enter: Oven-Free Feasts. A range of stove-top recipes developed to give customers the same variety and choice they know and love, without the use of an oven.
Work history
Senior Brand ManagerGousto
London, United Kingdom
A data company that loves food - and one of the leading recipes boxes in the UK. Gousto is on a mission to be the most loved way to eat dinner, delivering more than one million meals a week across the UK.
Responsible for the strategic development of the food campaigns calendar, in collaboration with the food and insights team. Lead in campaign briefing, and managing the in-house creative and comms team to deliver the campaign across BTL & ATL channels.
Lead partnership activations at Gousto (from strategic planning to creative pitching, contract negotiation, execution & post-campaign evaluation). Partnerships include;
+ Launched Wagamama, so customers could eat their most loved recipe at home with record-breaking results.
+ Partnered with Marmite to inspire lovers and dare haters to try the recipes, with a twist from Gousto.
+ Partnered with 5 ingredient brands (Incl. Hellmans & Manilife) to increase the reach and talkability of our campaign, by creating unique twists on burger recipes with partners.
Influencer strategy and top-tier influencer management (incl. Joe Wicks and Mother Pukka). From contract negotiation to content management.
Brand Managercarwow
London, United KingdomFull Time
Launched in 2013, carwow have revolutionised the new way to buy a car and are listed on the FT’s 6th fastest growing companies in Europe. Report directly to CMO. Responsibilities include;
- Strategic planning and end-to-end creative campaign execution
- Led PR agency to build low cost awareness and broaden reach through opinion forming PR
- Ownership of customer insights (Incl. YouGov Brand Tracker, NPS survey)
- Managed brand team workflow (graphic designer and copywriter)
- Brand guardian, embedding brand guidelines throughout the business
- Tackled message clarity and consistency so all touchpoints reflected propositional message
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Skills
- Marketing Strategy
- Social Media
- PR
- Digital
- Internal Communciations
- Project Manaement
- Consumer Insights
- Brand Packaging
- Brand Guidelines
Education
1st BA (Hons) Marketing
- Bristol, United Kingdom
Final year modules and marks
Placement Dissertation: 90, Interactive & Digital Marketing: 76, Events & Festival Management: 83, Brand Management: 78, Contemporary Issues in Marketing: 75
A levels including Psychology, Art & English Literature
- Winchester, United Kingdom
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Awards
The MetaMetrics Undergraduate Marketing Prize
Awarded for the best undergraduate student in Marketing, Marketing and Communications and Business Management / Studies with MarketingThe Faculty of Business and Law Prize for the best work placement dissertation on the Independent Study Project
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