I'm a multidisciplinary design graduate from Loughborough University. Specialising in illustration, I have developed a flexible handwriting that explores the use of both traditional and digital processes.
I believe that storytelling is at the heart of any design project. With experience focusing in branding, illustration and surface pattern design, I aim to maintain a flexible design approach that is trend driven and focuses on the target audience. I am particularly interested in how illustration can be used as a brand device to enhance the tone and brand image. I aim to explore this further in a studio setting that allows me to develop my broad skillset for a range of audiences and purposes.
Projects
- Palace of TearsIllustrations for the Tränenpalast museum, Berlin The Tränenpalast (nicknamed the Palace of tears) is a former border crossing point between East and West Berlin, at Berlin Friedrichstraße station. It is now a museum with exhibitions about Berlin during the Cold War period and the process of German reunification. Based on the true story of Leslie Colitt who was separated from his finance when the Berlin wall was created, these illustrations reflect the journey they took to smuggle Ingrid fro
- The Night ManagerThe project is a response to the Penguin Student Design Awards where it was briefed to design a new book cover design for the novel ‘The Night Manager’. The illustration focuses on distortion to demonstrate how the main character Pine, finds himself trapped in the world of espionage where no one is as they first seem. They symbol of the crystal has been used to demonstrate how Pine is trapped by Roper whilst reflecting the commentary of the class system within the book. The imagery and typogr
- The Lost LegendsInteractive folklore map & AR Experience The Lost Legends app is aimed at children aged 8-10, a generation where traditional folktales and heritage is becoming lost. These are often linked to location and heritage sites which families frequently visit. This app creates a family activity, initiated by the children that allows them all to learn about the tales around them, keeping folklore alive. Our aim is to revive folklore by reversing the traditional generational order of passing on of tale
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Projects credited in
- Loughborough University, BA (Hons) Graphic Communication and IllustrationLoughborough University is proud to showcase the work of its 'Graphic Communication and Illustration’ graduates. Through their studies, these students have acquired the professional skills and training for a career in the creative industries. Combining theory and practice, from a grounding in the application of visual research and methods, applying core skills in illustration, typography and photography. This exhibition demonstrates the diversity of this talent, by students who are capable of47
Work history
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Freelance Garment DesignerHazel Shorney Designs
United KingdomFreelance
Working independently on briefs from companies such as Ecxotex, on garment development across Women’s, Girl’s and Boy’s departments.
• Conducting trend, shape and trims research.
• Sketching and creating CADs developed from research, working to fit with clients’ stories, mood-boards and colour palettes.
• Working from feedback, editing CADs and creating detailed design packs to send to suppliers.
• Print design to fit with brand stories and trends.
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Assistant DesignerNutmeg Clothing, Morrisons
- Coalville, United KingdomInternship
Working collaboratively with the Babywear team to focus on creating fresh prints to fit with the seasons’ stories and taking responsibility for print direction on individual projects.
Role responsibilities included: trend research, inspirational shopping trips, print development, sketching garment CADs to send to suppliers, trend presentations to the wider business and external stakeholders, creating and refining colour palettes and moodboards.
A flexible approach was essential when working across departments including Womenswear and Essentials where needed. Adapting handwriting and presentation to the departments and understanding different trends.
Skills
- Illustration
- Surface Pattern
- Garment Design
- Branding
- Visual Communication
Education
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BA (Hons) Graphic Communication & IllustrationLoughborough University
- Loughborough, United Kingdom
Throughout the 4 years at Loughborough University I have developed many skills across: illustration, branding, publishing design, UX, UI, surface pattern design, photography, animation and packaging design. Whilst specialising in illustration, I often incorporate this into the others areas that I have developed for a flexible design approach.
Degree included a years placement at Nutmeg Clothing, Morrisons, where I focused on developing my illustration skills, especially for kids, by applying them to surface pattern design.