Helen Crook

Content Strategist

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  • LocationLondon, United Kingdom

Projects

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Skills

 

  • Fashion
  • Marketing PR
  • Copywriting
  • Design
  • Word
  • Social Media
  • Content and Media Writing

Work history

Currently

Content Strategist

LA Hacienda

Aug 2014

2014

Content Strategist

Wired Media

Mar 2013 - Aug 2014
  • Content Strategist - Wired Media, Bristol April 2013 – September 2014 Digital marketing agency Wired Media are specialists in luxury 4/5* hotels and destinations. Taken on board as a Digital Marketing Executive within the SEO team, my role evolved into in-house Content Strategist. My responsibilities included: • Creating and managing content for all clients • Creating detailed content strategies for all clients • Implementing an in-house editorial calendar and content strategy • Producing copy for all website and developmental projects • Creating social media strategies and reports • Managing 5 x social media accounts • Producing monthly client reports, including monthly analysis of Google Analytics accounts • Writing press releases and assisting with PR campaigns • Creating and executing email campaigns • Representing Wired Media at trade show events

2013

Digital Marketing Executive

Mimi Noor

Mar 2012 - Mar 2013
  • Digital Marketing Executive - Mimi Noor, Bath April 2012-April 2013 Digital Marketing Executive for Mimi Noor, a luxury denim and casual wear boutique. My responsibilities included: • Managing the Mimi Noor website, including co-ordination of all web sales and stock management • Producing product copy and content for the Mimi Noor website • Organising company events • Managing relationships with local and national publications and press • Managing all social media platforms and the Mimi Noor blog • Creating detailed monthly marketing strategies and campaigns

2012

PR Assistant

Beach Tomato

Jan 2012 - Mar 2012
  • PR Assistant - Beach Tomato, London January-April 2012 4 month internship at online fashion, travel and beauty magazine Beach Tomato. My key responsibilities included: • Co-ordinating sample send outs • Producing website copy, complying with SEO requirements • Organising the fashion and beauty cupboards • Assisting and helping contribute to editorial content ideas • Working alongside PR agencies/brands to help achieve national coverage • Helping organise and assist with photo shoots and fashion events • Analysing website statistics through Google Analytics

Education

2015

Copywriting

College of Media and Publishing

Jul 2015 - Nov 2015
  • College of Media and Publishing, online - 2015-Present Diploma in Copywriting • Currently studying remotely for an accredited diploma in Copywriting. Estimated grade: Distinction.

2011

Fashion/textiles Design

University of the West of England, Bristol

Aug 2008 - May 2011
  • University of the West of England, Bristol - 2008-2011 BA Hons Fashion/Textiles Design • Degree course concentrating on the creation of garments, 2D samples and surface decoration methods used within the fashion industry, focusing on 2D print design for my final collection • Undertook the Creative Practise module which allowed me to learn about the inner workings of a start-up fashion business

2007

Foundation Diploma in Art and Design Studies

South Gloucestershire and Stroud College

Aug 2006 - May 2007
  • Stroud College, Gloucestershire - 2006-2007 Foundation Diploma in Art and Design Studies • Investigating the different disciplines of art and design, focusing on 3D and interior design • Undertook Art History module

Awards

2014

Content Marketing and Editorial Certificate

2013

Google Analytics IQ Certificate

Google