Creative, conscientious and gregarious digital specialist with both in-house and agency experience working with B2C markets.
Habitat is an iconic homeware and furniture retailer that was launched on the British high street in 1964, and has been challenging the way people style and shop for their homes ever since. • Development of all digital channels including SEO, PPC, affiliates, email and social media. • Running the social media calendar, daily posting, copywriting and curation to ensure key content is seeded out to target audiences. • Management and reporting of the social media channels. • Development of email strategy, plan and execution of campaigns to increase visits to the website, open rates, click through rates and increase database size. • Management and reporting of the email database. • Using web analytics tools to monitor performance of campaigns and provide reporting and analysis. • Communicating with third party agencies across various digital disciplines including PPC, SEO and Affiliate Marketing. • Support SEO outreach programs including product gifting and blogger events. • Working with retail, ecommerce and PR departments to ensure that all campaigns are aligned.
La Hacienda is a market-leading outdoor lifestyle brand focusing on outdoor decoration and heating. • Managing the La Hacienda social media platforms. • Creating and writing online product copy for new product catalogues, including SEO keywords. • Developing social media, content and marketing strategies to support the business objectives. • Creating, executing and reporting on email campaigns. • Writing B2B press releases and supporting third party PR agency. • Establishing blogger relationships and a blogger outreach strategy to support PR goals. • Producing monthly in-house reports of all social media, marketing and PR activity. • Assisting with the production of video and photo shoots, as well as styling. • Representing La Hacienda at trade show events.
Digital marketing agency Wired Media are specialists in luxury 4/5* hotels and destinations. Taken on board as a Digital Marketing Executive within the SEO team, my role evolved into in-house Content Strategist. • Creating and managing content for all clients • Creating detailed content strategies for all clients • Implementing an in-house editorial calendar and content strategy • Producing copy for all website and developmental projects • Creating social media strategies and reports • Managing 5 x social media accounts • Producing monthly client reports, including monthly analysis of Google Analytics accounts • Writing press releases and assisting with PR campaigns • Creating and executing email campaigns • Representing Wired Media at trade show events
Digital Marketing Executive for Mimi Noor, a luxury denim and casual wear boutique. My responsibilities included: • Managing the Mimi Noor website, including co-ordination of all web sales and stock management • Writing product descriptions and creating content for the Mimi Noor website • Updating the Mimi Noor blog • Organising company events • Managing relationships with local and national publications and press • Managing all social media platforms • Creating detailed monthly marketing strategies and campaigns