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Helen Crook

Digital Marketing Executive

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMarketer - Digital Marketing Executive - Content Curation

Projects

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About me

Creative, conscientious and gregarious digital content specialist with both in-house and agency experience working with B2C markets. Recently made redundant so looking for a new opportunity by the end of April. Please contact: helen.crook88@gmail.com.

Skills

  • Fashion
  • Marketing PR
  • Copywriting
  • Design
  • Word
  • Social Media
  • Content and Media Writing
  • Google Analytics
  • Digital Marketing

Work history

Currently

Digital Marketing Executive

Habitat

Apr 2017
  • London, United Kingdom
  • Full Time
  • Habitat is an iconic homeware and furniture retailer that was launched on the British high street in 1964, and has been challenging the way people style and shop for their homes ever since. • Development of all digital channels including SEO, PPC, affiliates, email and social media. • Running the social media calendar, daily posting, copywriting and curation to ensure key content is seeded out to target audiences. • Management and reporting of the social media channels. • Development of email strategy, plan and execution of campaigns to increase visits to the website, open rates, click through rates and increase database size. • Management and reporting of the email database. • Using web analytics tools to monitor performance of campaigns and provide reporting and analysis. • Communicating with third party agencies across various digital disciplines including PPC, SEO and Affiliate Marketing. • Support SEO outreach programs including product gifting and blogger events. • Working with retail, ecommerce and PR departments to ensure that all campaigns are aligned.

2016

Content Strategist

La Hacienda

Aug 2014 - Apr 2016
  • United Kingdom
  • Full Time
  • La Hacienda is a market-leading outdoor lifestyle brand focusing on outdoor decoration and heating. • Managing the La Hacienda social media platforms. • Creating and writing online product copy for new product catalogues, including SEO keywords. • Developing social media, content and marketing strategies to support the business objectives. • Creating, executing and reporting on email campaigns. • Writing B2B press releases and supporting third party PR agency. • Establishing blogger relationships and a blogger outreach strategy to support PR goals. • Producing monthly in-house reports of all social media, marketing and PR activity. • Assisting with the production of video and photo shoots, as well as styling. • Representing La Hacienda at trade show events.

2014

Content Strategist

Wired Media

Mar 2013 - Aug 2014
  • Bristol, United Kingdom
  • Full Time
  • Digital marketing agency Wired Media are specialists in luxury 4/5* hotels and destinations. Taken on board as a Digital Marketing Executive within the SEO team, my role evolved into in-house Content Strategist. • Creating and managing content for all clients • Creating detailed content strategies for all clients • Implementing an in-house editorial calendar and content strategy • Producing copy for all website and developmental projects • Creating social media strategies and reports • Managing 5 x social media accounts • Producing monthly client reports, including monthly analysis of Google Analytics accounts • Writing press releases and assisting with PR campaigns • Creating and executing email campaigns • Representing Wired Media at trade show events

2013

Digital Marketing Executive

Mimi Noor

Mar 2012 - Mar 2013
  • Bath, United Kingdom
  • Full Time
  • Digital Marketing Executive for Mimi Noor, a luxury denim and casual wear boutique. My responsibilities included: • Managing the Mimi Noor website, including co-ordination of all web sales and stock management • Writing product descriptions and creating content for the Mimi Noor website • Updating the Mimi Noor blog • Organising company events • Managing relationships with local and national publications and press • Managing all social media platforms • Creating detailed monthly marketing strategies and campaigns

2012

PR Assistant

Beach Tomato

Jan 2012 - Mar 2012
  • London, United Kingdom
  • Internship
  • 4 month long internship with online travel and fashion magazine Beach Tomato

Education

Currently

CIM Diploma in Professional Marketing

Chartered Institute of Marketing

Apr 2017
  • London, United Kingdom

2015

Jul 2015 - Nov 2015
  • London, United Kingdom
  • College of Media and Publishing, online - 2015-Present Diploma in Copywriting • Currently studying remotely for an accredited diploma in Copywriting. Estimated grade: Distinction.

2011

BA (Hons) Fashion & Textile Design

University of the West of England

Aug 2008 - May 2011
  • Bristol, United Kingdom

2007

Foundation Diploma in Art and Design Studies

South Gloucestershire and Stroud College

Aug 2006 - May 2007
  • Stroud, United Kingdom

Awards

2014

Content Marketing and Editorial Certificate

Econsultancy

2013

Google Analytics IQ Certificate

Google