About me
CIM credited and experienced digital marketing specialist with track record of results delivery across digital channels. Both in-house and agency experience working with B2C markets. Proven record of increasing followers and engagement on social media platforms and increasing email database growth through delivering engaging digital campaigns. Demonstrated ability in developing digital marketing campaigns, long-term strategy and generating consumer engagement.
Projects
- London Design Festival 2022 - The Conran Shop x It's Nice ThatThe Conran Shop marked this year’s London Design Festival with a major collaboration with It's Nice That. This year marked 20 years of the London Design Festival, and we celebrated with It's Nice that for double the fun with 'Meet Me in the Metaverse.' Taking over the Chelsea store windows, the immersive installation saw six future-facing artists reimagine some of the new-season furniture into never-before-seen virtual creations.
- The 2020 Conran Shop CatalogueDesigned to reach a new audience of design lovers, the 2020 Conran Shop catalogue is filled with pages of the latest and greatest furniture, lighting and lifestyle products all in one considered destination. The Conran Shop team worked to select and merchandise the most suitable product to appeal to a prospect audience, featuring iconic pieces alongside upcoming designers. Graphics and Copy worked together to create inspiring and enticing content with a layout that would flow easily for the re
- London Design Festival 2019 at The Conran ShopWe marked this year’s London Design Festival with two major collaborations across our London stores. The first, a banquet of art-inspired design objects via international gallerists Hauser & Wirth, the second, a multi-sensory installation by design studio Sella Concept. As the inaugural hub of Marylebone Design District, the window of the Marylebone store presented a bespoke dining table of objects inspired by the work of Hauser & Wirth’s critically acclaimed artists. Following a week of events
Work history
Digital Marketing ManagerThe Conran Shop
London, United KingdomFull Time
Plan and execute all digital marketing, including email, CRM, paid social media, PPC, display, organic social media and affiliates. Work closely with Ecom, Trade, Copy and Graphics teams to develop digital marketing campaigns. Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Plan, execute, and measure experiments and conversion tests. Design, build and maintain brand social media presence. Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Management of:
- Email Strategy
- CRM
- Paid Social Media
- PPC and Display
- Affiliates
- Organic Social Media
Digital Marketing ExecutiveHabitat
London, United KingdomFull Time
Development of digital channels including SEO, PPC, affiliates, email and social media. Worked with Content Editor to create an omnichannel marketing plan. Developed SEO strategy to increase keyword rankings. Ran social media calendar and ensured key content was seeded out to target audiences. Worked on key PR campaigns, such as House of Holland for Habitat.
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Skills
- Copywriting
- Design
- Social Media
- Content and Media Writing
- Google Analytics
- Digital Marketing
- CRM
- PPC
- Email Marketing
- Social Media Marketing
Education
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Diploma in Professional MarketingThe Chartered Institute for Marketing
London, United Kingdom
Established both a traditional and digital strategic approach to marketing planning, integrating digital strategy, models, frameworks and techniques to achieve competitive advantage. Developed techniques to assess the external and internal environments that enable effective decision making. Learnt to manage resources and employ monitoring and measurement techniques that enable the achievement of strategic marketing objectives.
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Copywriting DiplomaCollege of Media and Publishing
- London, United Kingdom
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Awards
Digital Garage Certificate of Online ProficiencyGoogle
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Copywriting DiplomaCollege of Media and Publishing
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