Holly Lavelle

Holly Lavelle

Photographer & Creative DirectorLondon, United Kingdom
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Holly Lavelle

Holly Lavelle

Photographer & Creative DirectorLondon, United Kingdom
About me
A Fashion Art Direction graduate specialising in photography and creative direction. Storytelling is integral to my work, each shoot playfully driven by loud narratives that celebrate the idea process . My visual style is vibrant, experimental & tongue and cheek.
  • Fashion Photography Award Finalist
    Fashion Photography Award FinalistSuch a pleasure to have made it to the finals of Graduate Fashion Week 2020 last week. I made it top three nationwide, so proud to have got that far! Thanks so much for the opportunity.
    GRADUATE FASHION WEEK SHORTLISTReally excited to have been in the top 10 shortlist for the Fashion Photography Award at Graduate Fashion Week this year! Thanks so much for the oppertunity.
  • The Wire
    The WireBased on a series of interviews i conducted, this editorial was inspired by people who can dream in black and white. They described their dreams as sensory, unclear and mundane, creating this narrative through long exposures and styling with household objects.
  • Bedroom Landing
    Bedroom LandingThis short film was shot on Super8, taking inspiration from a dream I had about sunbathing on Mars and the tacky, retro aesthetic of 1950’s B movies. I took some analogue photos too. I wanted it to be a (completely over dramatic) love story about doomed lovers that have become so reliant on each other that they can't bare to exist apart. I loosely directed my sunburnt models to this idea.. Having a storyline really helped them get into character, giving them a unique sense of confidence which
  • Brits Abroad
    Brits AbroadResponding visually to a dream i had about sunbathing on Mars: a test shoot. Styling inspired vintage Firoucci and retro swim wear.
  • Pinhole youth
    Pinhole youthA project exploring British youth culture, taking photographs with pinhole camera's that i made from items i found on nights out. I thought it would be a nice idea to create new memories with old memories.
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Projects credited in
  • Curious
    CuriousA Fashion presentation showcasing L5 Fashion Design students garments, curated by L5 Fashion Art Direction students. Follow us down the rabbit hole and enter a world of monochrome wonders, full of mad people and many curious creations. I was on the Lookbook team for our second year fashion presentation. My role was photographer and set design on the Lookbook shoot and backstage management and photography at the fashion presentation. Photography shown, by: Ella Kenneally Set Design: Holly Lav
  • The Reno
    The RenoThis project was a collaboration between several creatives and “The Reno Regulars”. The Reno was a renowned club in the 1970s and 80s and was well known for its fashion, funk and soul. Within this shoot, we focused on recreating the Regulars’ style by having conversations with them about their experiences and sourcing vintage garments to be in keeping with their style.
  • Meet the GFF 2020 Fashion Photography Award Nominees
    Meet the GFF 2020 Fashion Photography Award NomineesFashion photography plays a huge part within all aspects of the fashion industry. Graduate Fashion Foundation is proud to support the creative practice of fashion photography and recognises the value it holds within the fashion industry. We are keen to support the ever increasing number of graduates communicating their concepts through fashion photography and celebrate the presence of the ‘image’ in the contemporary fashion industry. Meet the award nominees below!
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Work history
    Photography AssistantTank Magazine
    London, United KingdomInternship
    I assisted Creative Director Sohrab Golsorkhi-Ainslie on a number of video shoots in TANK's studio space. This included a collaboration with Cartier, and content for Mont Blanc's latest bag collection. I also helped with research for the magazines next 'literature' issue, for which I toured independent book stores around London and tried to find newly published art & design books to feature.
    Wonderland Magazine logo
    Wonderland Magazine logo
    Fashion InternWonderland Magazine
    London, United KingdomInternship
    I developed my trend forecasting skills through analysing recurring themes throughout fashion week and predicting trends for next season, creating moodboards & concepts for future shoots.
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  • 35mm Photography
  • Photo Editing
  • Filming
  • Film Editing
  • Photo Collage
  • Fashion Styling
  • Photographic Direction
  • Fashion Photography
  • Fashion Photoshoot
  • Concept Creation
    BA (Hons) Fashion Art Direction Manchester Metropolitan University
     - Manchester, United Kingdom
    Specialising in photography and creative direction. Graduating during quarantine was challenging, but pushed me to be resourceful with my surroundings.
    Kingston School of Art logo
    Kingston School of Art logo
    Foundation Art DiplomaKingston School of Art
     - London, United Kingdom
    Specialising in fashion communication
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    Graduate Fashion Foundation logo
    Graduate Fashion Foundation logo
    Fashion Photography Award ShortlistGraduate Fashion Foundation
    Recently shortlisted for the fashion photography award, Graduate Fashion Week 2020.