About me

After graduating from university, I decided the prescribed formula for life was not for me. Go to school, get a job, birth some children, and die. Doesn't sound very open ended if you ask me. So now, I pattern my work and life around meaningful activity and wide-open interests. I am a freelance storyteller with a heart for fashion, wellness, and thoughtful stories.

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Projects

• ProudfeetA shoe brand, based in Nigeria, was in need of unique product photos for their brand's relaunch. Together we created a world their brand could live in. One where proudfeet shoes are the conduit for unhindered self expression. This is just a sample.
• Skincare Product Relaunch PrototypeA local beauty brand, which had garnered a significant customer and fan base, was in the process of revamping their aesthetic. They wanted to set their brand apart from the rest. So they approached me to create a prototype for their new look.
• Kurumbuka Impact ReportKurumbuka, an international organization focused on leadership development, had experienced tremendous growth during their first two years of operation. They approached me to help them develop a set of marketing materials and direct a promotional campaign to drive program intake for their new cohorts. By this point, however, the brand was stale and needed to pivot their direction if they wanted to be leaders in their industry and unique location. The brand recognized that much of North Ameri
• Leadership CampaignDuring the early onset of COVID-19, TWU’s extra-curricular student leadership program suffered from low application numbers and poor diversity amongst accepted applicants. Its target audience (1st to 2nd-year students) was largely remote and had not experienced campus life. Consequently, many had developed a low interest in campus culture and did not view extra-curricular activities as necessary to their student experience. We needed to go with the flow and revamp the student leadership program.
• Visual Identity RevampA local musician approached me to assist him with his brand's relaunch. He wanted to be bold, but down to earth to match the genres he played most (R&B, roots, blues). For the logo, we decided to use strong typography with the artist's face as the emblem. Together with the logo, I created a simple business card he could use out and about.
• Man of No LimitsA local creative approached me to create a collection of artwork for his social reemergence. The artwork is a message about resilience, self-belief, and forward momentum.

Work history

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Freelance Content CreatorSelf Employed
Jan 2020Toronto, CanadaFreelance
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Graphic Designer, Photographer, Social Media CoordinatorTrinity Western University
Sep 2015Vancouver, CanadaFull Time

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Skills

• Art Direction
• Graphic Design
• Social Media Management
• Visual Identity