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A London−based graphic designer with over two years’ experience in retail and online branding, editorial and digital design. A passionate, driven, optimistic individual with a keen interest in fashion, digital media, and art.
Junior Designer working on creative projects for Agent Provocateur and its diffusion line, L’Agent. Key responsibilities include: • Generating concepts for seasonal campaign and lookbooks • Idea generation and development for special marketing projects such as VIP gifting, Direct Mails, bespoke invitations for Press events and trunk show events • Creating and implementing creative concept for social media and brand content across all social media channels: Instagram, Facebook, Twitter, Pinterest, YouTube, Tumblr, Snapchat • Point of sale - artwork, lightboxes and other in-store graphics; • Artworking HR internal training documents such as employee handbooks • Artworking and management of assets for Franchise and Retail seasonal collection guides and support collateral • Responsible for artworking and managing the production of essential company stationery for headquarters and stores around the world
Key responsibilities included: • Creating and developing the company’s brand style guidelines. Refining design elements like typography, colour and layout • Creating eye-catching digital banners for each capsule collection using artwork designed both in-house and externally that would appear on the brand’s website as well as all social media platforms • Art-directing shoots and putting together moodboards to assist Photography department
Designing editorial layouts for both print and digital editions of the magazine • Worked on all special design projects ranging from event invitations to artworking advertorials and magazine supplements as needed • Supported Creative team in sourcing shoot references and creating moodboards for shoots
First Class Honours