The Weave Project

To celebrate the launch of Anya Hindmarch's Neeson Collection, the Weave Project was an immersive art installation that took place in Brewer Street Car Park, London during London Fashion Week, February 2019 featuring The Tube - an art piece created by artists collective Numen/For Use that visitors could climb through. The concept also included The Weave Shop where customers could shop the collection and Weave Project branded merchandise and the Weave Workshop where craftswomen personalised product with hand-woven letters and symbols and where customers could learn to weave their own panels. The Weave Cafe served food and drink inspired by the collection and the installation. My involvement was from the concept stage through to art direction, branding and content creation.