About me
Creative director of Human After All and former creative director of Little White Lies magazine and The Church Of London..
Projects
- BAFTA 2014 Film Awards CampaignAn immersive above-the-line campaign that amped up big anticipation for Britain’s most prestigious awards night. BAFTA needed a campaign that could do everything: build awareness and excitement, make BAFTA night feel as big as the Oscars, create a magical experience for those attending, encourage everyone else to tune in. And they needed this to happen across multiple formats and media, from a printed poster on the London underground to a hashtag on Twitter… We decided to focus on the emotion
- Little White Lies magazineWe co-founded the world’s most beautiful movie magazine. Then we transformed it. During our eight years of creative leadership, LWLies became an influential cross-platform brand, stretching from print to digital, connecting you to the films you love wherever you are. Create an “honest, passionate and unmerciful” independent movie magazine as a direct response to the soft-focus, PR-led, Hollywood-dominated focus of mainstream film publications. Turn Little White Lies into a cross-platform brand that puts film fans first and helps them love movies more – in print, in digital and in life. We illustrated each collectors-edition cover for iconic impact. Little White Lies’ beautifully detailed design stretched the possibilities of print, from wood-carved artwork to 3D treatment. We designed and built a responsive website, which became the fulcrum of a cross-platform content strategy to reach film fans with the right information at the right time. We created a mobile app that takes you to the movies - geo-locating the user, matching film reviews with local cinema listings and allowing people to invite friends and book tickets. We hosted much-talked-about parties at the Cannes Film Festival, curated exhibitions and launched nationwide screenings.
Work history
Creative Director
We’re a creative agency based in London. We craft iconic communications to help brands and other organisations connect with people.
Creative Director
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Skills
- Advertising
- Art Direction
- Design
- Production Management
- Creative Direction
- Online Campaigns
- Print Campaigns