JB

Jade Barrett

CopywriterLondon, United Kingdom
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Simon Manchipp
Mike Reed
Ana Beatriz Fernandes
JB

Jade Barrett

CopywriterLondon, United Kingdom
Projects credited in
  • Bang & Olufsen: tone of voice
    Bang & Olufsen: tone of voiceBang & Olufsen is an audio icon. But their voice didn’t resonate with music lovers like it should. It was distorted with overly technical language, and lacked the precision and power they’re famous for. Working in harmony with design agency Snask and Bang & Olufsen’s in-house team, we created a voice that plays on the senses, de-waffles language, and balances the tech specs of each product with the experience of listening to it. It’s not about X watts of power or a however-many-Hz frequency ra
  • Wallbaby
    WallbabyName, strategy and brand voice for a Swedish poster store. Created in partnership with our brilliant design friends at Snask in Stockholm.
  • Bluebeam – international ad campaign
    Bluebeam – international ad campaignWe’ve been working with LA-based construction software company Bluebeam for a couple of years now. They recently asked us to help raise awareness of the brand outside the US – where their product Revu is the Photoshop of the construction world. Our research told a clear story: Bluebeam software is transformative. In an industry where many people are still spending hours drawing by hand, or printing plans out to edit them and then scan them in again, Revu's tools for creating, editing and manag
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