Bluebeam – international ad campaign

We’ve been working with LA-based construction software company Bluebeam for a couple of years now. They recently asked us to help raise awareness of the brand outside the US – where their product Revu is the Photoshop of the construction world. Our research told a clear story: Bluebeam software is transformative. In an industry where many people are still spending hours drawing by hand, or printing plans out to edit them and then scan them in again, Revu's tools for creating, editing and managing digital construction plans are genuinely life-changing. There was the concept: “Life-changing software”. Hats off to Bluebeam for running a campaign entirely unlike anything their industry has seen before. It’s now running in the UK, Europe and Australia – with further territories under discussion. We asked our friends at SomeOne to help on the campaign, and they were brilliant collaborators on concepts, art direction and production. The wonderful photography is by Simon Sorted.