Jaimee is a multidisciplinary visual creative based in Amsterdam, with experience in art direction, graphic design and food photography. She has helped create a brand publication for The Student Hotel, and digital campaigns for adidas.
Most recently she is dedicating her time to creating beautiful visuals and photography with local businesses who share the same love for good food, design and sustainability.
If you would like to have a chat about working together, please don't hesitate to get in touch.
Projects
- SMAAK CookbookIn collaboration with the owners of plant-forward restaurant Yerba, the monumental task of photographing over 80 recipes and mood imagery was created for their long-awaited cookbook SMAAK - due to be published late 2020. The art direction not only reflects the modern rustic aesthetic of the restaurant interior, but also manages to capture the Chef’s (Walter) artful creations - each dish carefully composed and matched with the perfect backdrop and mood lighting to emulate the different seasons.
- ADIDAS WOMEN Bras +Tights FW18For the FW18 Women’s campaign, our team was given the challenge to solve two problems. First, elevate three bra & tight franchises based on support & sport, and in doing so imbue meaning into the franchise names. Secondly, to tell product-based narratives through search-driven insights every month over the length of a season. In this campaign, we built out an entire digital & retail eco-system. I was imperative to each phase, from user journeys, wireframing, storyboarding, creative concepting, v
- MUIHOOD Skincare for the sisterhoodBrand identity and logo design for London-based startup Muihood - a new skincare company with a fresh outlook on beauty standards. Muihood aims to empower all women of colour, while simultaneously tackling issues around product waste and sustainability. These concepts are a WIP, and use placeholder imagery. Watch this space for continued development of the brand and its products that are due to launch next year.
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Work history
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Story DesignerNike EMEA
Amsterdam, NetherlandsFreelance
Environmental Graphic Design, based in Amsterdam.
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Food photographerTerralannoo
- Amsterdam, NetherlandsFreelance
Freelance food photography in collaboration with the owners Yerba - a plant-forward restaurant based in de Pijp. Over 80 inspiring dishes, recipes, preparation and restaurant mood photography was captured for their first ever cookbook, called SMAAK, due to be released September 2020.
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Skills
- Graphic Design
- Adobe Graphics
- Graphic Print
- Graphic Communication
- Graphics
- Logo Design
- Designed Logos
- Photographic Direction
- Photography
- Photography Editing
- Photography Shoots
- Food Creation
- Food Photography
- Food Styling
- Food Design
- Brand Books
- Brand Awareness
- Brand Building
- Brand Communication
- Brand Concept
- Brand Content
- Brand Creation
- Brand Design
- Brand Developent
- Brand Campaigns
- Brand Creative Strategy
- Baking
- Cooking
- Publication Design
- Design
- Design Direction
- Design Layout
- Design Guidelines
- Digital Advertising
- Digital Advertisement
- Digital Campaign
- Digital Campaigns
- Digital Communication
- Digital Creative
- Digital Design
- Digital Deisgner
- Web Banners
- Web Campaigns
- Web Designer
- Web Design
- Web Content
- Web Graphics
- Web Interface Design
Education
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Bachelor of Graphic DesignAUT University
- Auckland, New Zealand