I’m a London based freelance Producer, with a wealth of experience producing content and managing marketing strategies in the advertising, corporate and film industries. _31R8724.JPG My work spans across a broad spectrum of media platforms, for many large brands and companies. I have extensive experience with big brands having worked in-house at Google Creative Lab and with brands such as PlayStation, McDonald’s and Nokia. Most of all I'm a passionate content creator, with my love for film stemming from an early age. I'm excited about the evolving digital landscape and the challenge of making content stand out in a crowded marketplace. I'm keen at developing and exploring strategies to engage with audiences in fresh new ways across platform and content type.
- Google Year in Search 2014At the end of 2014 R/GA London had been tasked with creating the site for the search engine that told the story of the worlds 2014. Robin Williams, the comic actor who took his own life, was the most popular Google search in 2014, The most popular searches across the world after Williams were: the World Cup; Ebola; Malaysian Airlines; ALS Ice Bucket challenge; Flappy Bird; Conchita Wurst; Isis; Frozen; Sochi Olympics. R/GA had built a hub to tell these stories in rich detail, however they needed a wrap up video that pulled together all of this content. I was brought on fairly late in the project to oversee production as we only had six weeks to create the necessary video content, with the New Year deadline looming. The challenge was getting the content approved in time from all around the world, from variety of sources across major studios, television and YouTube, as well as creating a variety of extended and cut down versions for local markets around the world. A large team was assembled within R/GA, I worked closely through the approvals process with Google as we partnered with a number of post-production agencies to pull off a job of this scale and timing. The campaign was hailed as success with 33 million views and counting, the first time Google’s end of year wrap up had been launched as TV commercial in the US and many awards won.
- Windows 10 - EmulatorWith Microsoft releasing its latest Windows platform and after successful user testing of a product emulator in stores for mobile, Microsoft was keen to roll out the emulator across desktop, tablet and mobile online in conjunction with the global release. This involved creating step-by-step videos for the key features of Windows 10 across all platforms. The problems were the software not being ready and that over 100 videos needed to be produced across the various platforms in less than three months. I built a small agile hands on team was to work fast to develop creative and shoot the various videos taking our time to work through the various bugs as they appeared. We worked closely with the client stakeholders for approval. The final stage involved a less than one-week delivery for video encoded across the various platforms for development to build. The final content went live on time and was a great success in helping consumers understand the ease of use of Windows 10 and enticed them into upgrading across the various platforms.
- The FitzroyTarget was to raise £60,000 through the crowd-funding platform Kickstarter, the newly launched UK platform in November 2012. I produced and managed the campaign in my free time (evenings & weekends), for ‘The Fitzroy’ a live action, feature film in a post-apocalyptic 1950’s Margate set on a Hotel Submarine. I came on board the project in May 2012 and spent the next 6 months researching and developing the campaign strategy. The director Andrew Harmer worked closely with fellow producer Liam Garvo and I on fronting and promoting the film. I managed the social marketing strategy across all our various channels– by the time we launched we had thousands of followers and fans signed up to our newsletter. I reached out to recognised film bloggers and journalists, providing them with in depth press kits about the film to write articles about the Kickstarter campaign. The campaign was 45 days in length and tightly planned and organised throughout, through social media and real life activates. We were constantly creating rich content to engage supporters and were happy to evolve and adapt the campaign where necessary. The end result was a successful campaign exceeding the target by 120% and raising a total of £72K. The animated title sequence went on to win two awards at the SXSW festival beating the likes of 22 Jump Street, Captain American and Godzilla - http://www.artofthetitle.com/news/2015-sxsw-film-awards/
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Projects credited in
- BiopunkProject Background Following the successful completion of their first feature film, The Fitzroy, Dresden Pictures set their sights on a new project. One even more ambitious than the first. With the goal of attracting investors and funding for a feature film, we set out to make a proof of concept to show the value of the story and the stellar team that makes all of this come to life. See further details at the Kickstarter campaign page. Synoposis Set in a dystopian London in 2054, corporate gen
Producing animation, stills and video content creation across clients including – Baileys, Microsoft and Rexona. My role involved: • Video content and lifestyle shoots • Rich media 3D CG animations • Working with the client marketing teams directly, developing content and briefs within brand. • Managing project with budgets in excess of £1million
Senior Project Manager
Managing digital content output and creation for Nissan UK. Day-to-day operational aspects and scope of projects, across Nissan.co.uk and Nissan digital marketing, including banner ads, video content and social media.
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- Digital Content
- Multi-platform Content
- TV Film Commercial
- Film Production
- Post Production
- Pre Production
- Production Management
Digital Screen Arts