The Fitzroy

Target was to raise £60,000 through the crowd-funding platform Kickstarter, the newly launched UK platform in November 2012. I produced and managed the campaign in my free time (evenings & weekends), for ‘The Fitzroy’ a live action, feature film in a post-apocalyptic 1950’s Margate set on a Hotel Submarine. I came on board the project in May 2012 and spent the next 6 months researching and developing the campaign strategy. The director Andrew Harmer worked closely with fellow producer Liam Garvo and I on fronting and promoting the film. I managed the social marketing strategy across all our various channels– by the time we launched we had thousands of followers and fans signed up to our newsletter. I reached out to recognised film bloggers and journalists, providing them with in depth press kits about the film to write articles about the Kickstarter campaign. The campaign was 45 days in length and tightly planned and organised throughout, through social media and real life activates. We were constantly creating rich content to engage supporters and were happy to evolve and adapt the campaign where necessary. The end result was a successful campaign exceeding the target by 120% and raising a total of £72K. The animated title sequence went on to win two awards at the SXSW festival beating the likes of 22 Jump Street, Captain American and Godzilla -

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