About me

Creative Director, Head of Copy, Creative, Copywriter – whatever my job title, the aim’s always been the same: to create culturally relevant work that raises brand awareness, sales and hopefully a smile or two. (Sometimes, even from me.)

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Projects credited in

• MOO Print- Brand Creative RefreshA creative refresh to follow a brand reset, ready for a strategic product pivot. Briefed by my brand creative team at MOO, created by Anagram Studio and executed by the internal brand creative and marketing teams.
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  #MOOBriefs CompeitionIt’s fair to say we’ve ALL taken on some unexpected new roles recently. What’s yours been? Whatever it is, we’d love to see it. The brief: Get designing your WFH Business Cards - the top three designers will win a $250 gift card and have their work shared across our social and marketing channels. Post your design ON YOUR INSTAGRAM FEED, tag us @moo and add #WowingFromHome. Competition closes Friday 29th May. Can’t wait to see!
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  Wowing From HomeYou’ve adapted your plans and your workspace. Now it’s time to get your brand back out there. We’ve got all you need to do it in style (ironing board not included).
• 6

  Amazing Space PaintA new Dulux service that transforms the experience of choosing and buying paint for your home
• 2

  Ted BakerThe brief: Create a new site for Ted Baker that can improve the domestic shopping experience, while playing a vital role in Ted’s international expansion plans. Poke’s answer: We developed a user focused site that fully supports the company’s growing number of omni-channel activities, without sacrificing any of Ted’s uniquely quirky personality.
• 8

  EE Podcasts - Who Says You Can't?Challenge EE, the UK’s first 5G network, recently launched a new brand platform ‘Who Says You Can’t?’, to reposition the company as more than a mobile brand. ‘Who Says You Can’t?’ challenges accepted wisdom and negativity head-on – because for everyone who says “you can’t do that”, there’s another, far more interesting person who ignores that and does it anyway. EE invited us to create an approach for organic social that would help bring their new brand platform to life, in an interesting and en

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Work history

Creative DirectorMOO
Jan 2020London, United KingdomFull Time
ACDAnalogFolk
Mar 2017 - Jan 2020London, United KingdomFull Time

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Skills

• Creative Direction
• Copywriting
• Art Direction
• Brand Strategy

Education

U
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BA(Hons) Creative AdvertisingUniversity of Central Lancashire
Aug 1998 - Jun 2002United Kingdom