James North is an Associate Creative Director who looks after some of the world's most popular snack brands for PepsiCo, as well as the UK's favourite coffee shop, Costa. Yes, it's pretty much the perfect meal.
He began his career at Poulters, a bastion of the northern advertising scene until its abrupt closure. He then moved back to London to work for several more highly respected integrated and digital agencies that also no longer exist. All coincidence, he insists.
For the last four years he's been at AnalogFolk, joining initially as their first ever Head of Copy. This copywriting background and love for strong narratives still underpins all his work, regardless of platform. Most recently this has been shown with the launch of EE's chart topping first foray into the podcasting world, and a campaign to reform political advertising which has now been supported by several major UK parties and is being used as a framework for change across Europe.
Projects credited in
- #MOOBriefs CompeitionIt’s fair to say we’ve ALL taken on some unexpected new roles recently. What’s yours been? Whatever it is, we’d love to see it. The brief: Get designing your WFH Business Cards - the top three designers will win a $250 gift card and have their work shared across our social and marketing channels. Post your design ON YOUR INSTAGRAM FEED, tag us @moo and add #WowingFromHome. Competition closes Friday 29th May. Can’t wait to see!35
- Wowing From HomeYou’ve adapted your plans and your workspace. Now it’s time to get your brand back out there. We’ve got all you need to do it in style (ironing board not included).10
- Amazing Space PaintA new Dulux service that transforms the experience of choosing and buying paint for your home6
- Ted BakerThe brief: Create a new site for Ted Baker that can improve the domestic shopping experience, while playing a vital role in Ted’s international expansion plans. Poke’s answer: We developed a user focused site that fully supports the company’s growing number of omni-channel activities, without sacrificing any of Ted’s uniquely quirky personality.2
- EE Podcasts - Who Says You Can't?Challenge EE, the UK’s first 5G network, recently launched a new brand platform ‘Who Says You Can’t?’, to reposition the company as more than a mobile brand. ‘Who Says You Can’t?’ challenges accepted wisdom and negativity head-on – because for everyone who says “you can’t do that”, there’s another, far more interesting person who ignores that and does it anyway. EE invited us to create an approach for organic social that would help bring their new brand platform to life, in an interesting and en7
- Ted Baker LinesThe brief: Launch Ted Baker’s SS13 collection with a global creative digital activation campaign. Poke’s answer: To mirror the new season’s Finishing School theme, we created Ted Baker Lines – a campaign that ran across multiple social networks and encouraged our ‘students’ to write their lines to win rewards.2