A consultant creative director — mainly consulting for the pioneering Midnight Club, and the iconic Atlantic Records. Prior to consulting, I ran a boutique creative studio called BeyondExact specialising in art direction for the music and fashion industry, after being head of design for Adidas for London 2012.
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Projects credited in
- adidas LDN 425 Store Launch CampaignPhotographed and worked alongside James Ruth on the creative direction for the adidas LDN 425 store launch campaign. The campaign was up around London and from one side of Oxford street to the other, advertising the brand new LDN store on Oxford Street. Was on the underground, bus stops and buses. With The Midnight Club.
- adidas ZX Campaign - Creative & Art DirectionFor the launch of the new adidas ZX 2k Boost we were asked to put together a campaign that speaks the oddly satisfying. My role was to work on the initial concept and creative for the pitch. I then continued to work alongside James Ruth on the creative and art direction for the campaign, through The Midnight Club. I also directed the stills photoshoot on set, which was photographed by Mabdulle from Take More Photos. I then continued to work on the post production of the imagery by art directing
- Adidas StellasportAdidas & Stellasport did a collaboration on a new clothing range targeted at ‘generation z’. ClubHouse studios were responsible for all their social media and launching the range of female sportswear. My involvement was to animate the Social media posts as well as a countdown teaser video which was displayed on a digital screen which filled Topshops window on Oxford Circus.
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- Creative Direction
- Print Campaigns
- Art Direction