About me

A consultant creative director — mainly consulting for the pioneering Midnight Club, and the iconic Atlantic Records. Prior to consulting, I ran a boutique creative studio called BeyondExact specialising in art direction for the music and fashion industry, after being head of design for Adidas for London 2012.

QuestionsProjectsExperienceTeam

• New project kids
• I am on the lookout for a new and exciting junior designer. Junior Designer For a LUXURY SKINCARE BRAND
• Any brands looking for a freelance art-director let me know!

Projects

• 7

  adidas — Indoor CyclingFilm and campaign stills as Creative Director on behalf of The Midnight Club
• 38

  Intel 30 second Advert— Lady GagaArt-Direction of a 30 second Intel spot for the Grammy's 2016, featuring Lady Gaga.
• 15

  GAMEMODE — adidas football global launchCreative Direction for adidas football — GAMEMODE global toolbox — Films and stills — on behalf of The Midnight Club
• 21

  Lady Gaga's — Grammy 2016 — David Bowie TributeArt -Direction of the Grammy Performance for David Bowie Tribute.
• 8

  Adidas ZXA series of film I directed for Adidas ZX.
• 27

  ADIDAS ORIGINALS X ARSENAL FCDirectio of film for xmas release of old Bruised Banana Kit.

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Projects credited in

• 6

  Adidas x ArsenalI filmed 16mm plate shots for the adidas x Arsenal bruised banana kit launch. Final out put of the bruised banana campaign was also graded by me. Dev and Scan by Cinelab Creative by The Midnight Club Shot on Aaton XTR and Bolex H16
• 10

  adidas LDN 425 Store Launch CampaignPhotographed and worked alongside James Ruth on the creative direction for the adidas LDN 425 store launch campaign. The campaign was up around London and from one side of Oxford street to the other, advertising the brand new LDN store on Oxford Street. Was on the underground, bus stops and buses. With The Midnight Club.
• 14

  Checkout process optimisationE-commerce
• 4

  adidas ZX Campaign - Creative & Art DirectionFor the launch of the new adidas ZX 2k Boost we were asked to put together a campaign that speaks the oddly satisfying. My role was to work on the initial concept and creative for the pitch. I then continued to work alongside James Ruth on the creative and art direction for the campaign, through The Midnight Club. I also directed the stills photoshoot on set, which was photographed by Mabdulle from Take More Photos. I then continued to work on the post production of the imagery by art directing
• 7

  Adidas StellasportAdidas & Stellasport did a collaboration on a new clothing range targeted at ‘generation z’. ClubHouse studios were responsible for all their social media and launching the range of female sportswear. My involvement was to animate the Social media posts as well as a countdown teaser video which was displayed on a digital screen which filled Topshops window on Oxford Circus.
• 5

  Adidas Stellasport CampaignBelow-the-line campaign for Adidas' 2015 collaboration with Stella McCartney, which brought the release of high end sports garments. My role included camera operation, alongside the execution of the above-the-line campaign.

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Work history

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Lady Gagahaus of gaga
Jun 2016 - Sep 2017Los Angeles, United StatesFreelance
Art Direction for Haus of Gaga
Love MagazineLOVE Magazine
Nov 2015 - Dec 2016London, United KingdomFreelance
Art Direction of Love Calendar film

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Skills

• Creative Direction
• Print Campaigns
• Art Direction

Education

BA Graphic DesignCamberwell College of Arts (UAL)
Jun 2005London, United Kingdom

Awards

Cannes Lion for Art DirectionCannes Lions International Festival of Creativity
Winner for art-direction on behalf of PrettyBird for Intel advert with Lady Gaga