Do you really want to delete project Bouncing New Year Greeting Card?
Do you really want to delete project Ibsen in China White Book?
Do you really want to delete project The Pale Blue Dot?
Do you really want to delete project Skin of Peace Campaign by Amnesty International?
Do you really want to delete project Logo collection?
Do you really want to delete project Now & Them Exhibition?
Do you really want to delete project The Huge Popcorn?
Hi, I am Jamie Chow Tsz Man, a communication designer from Hong Kong. I have a stray cat and I love travelling. I tried to visit as many Asia cities as I could when I worked in Shanghai for over 5 years. I am now going to start another journey in the UK. I received my degree in Communication Design from the Hong Kong Polytechnic University. I had my solid design skills trained at the graphic house Hesign and Jellymon in the early years. After that, I worked at the innovative design consultancy IDEO, learning to see a bigger picture as a designer in the business ecosystem. Right now, I am a freelance communication designer, to work with teams with different background. From the global creative agency BBH to the independent art group Ibsen; and from the corporate British Council to start-ups.Locked Pro Plan feature
Challenges & the gain: 1. Project management skills As an individual designer, I need to provide good project management services when I work on the projects without a project manager. This is a very good practice to know the clients' need in the early stage of a project which is usually filtered by the account manager when I receive the brief from them. I need to let the clients understand the value of the cost and correct them if they have any misunderstanding of the way design works. After several meetings with the clients, I will draft a brief regarding the deliverables and the proposed schedule so that all the parties know the procedures and agree with the process as well as the cost. 2. Strengthening my practical skills on printed material design I have finished a few printed design during this period. The most satisfying achievement was to finish a 200 pages bilingual book for Ibsen, a performing art group from Norway. This is the thickest book I have ever designed. I worked with the editor closely for the contents and structure, and I also oversaw the final printing production. Nothing is more fulfilling when the collaborators, the Norwegian Ministry of Foreign Affairs and the Royal Norwegian Embassy in Beijing appreciated the effort we have spent on the design. 3. Exposing more to the digital media, and don’t stop learning I have made good use of the advantage of being a freelancer, which is able to select projects and tried to work on various kinds of projects. I tried several visual design projects for the user interface of websites and mobile applications. Even though there is still a lot to learn regarding the interaction, this broadens my mind by practicing to fully use the space on the limited screen. I am happy to see my editorial design skills being able to adapt to other fields.
Description: BBH is an advertising agency which headquarter is in the United Kingdom. During the period of being a freelancer, I joined the BBH team in their design department as a contractor for a Starbucks branding project. During that period, I also designed marketing materials for Samsung and designed an innovative new year greeting card for the company as the side projects. Challenges & the gain: 1. Attention to details and determination to give the best There was very little time given to design the innovative greeting card for the company as a side project, however, I have pushed the limit by challenging the printing techniques. I designed a new year greeting card which can turn into a lantern. As for that year, it's the monkey year in China, I made the lantern which can bounce to wish the receiver a lively and energetic year. I communicated with the printing producer, did the print test as precise as possible to make sure every detail went perfectly: the lantern should be flat enough so it won't make any creases when it's posted, the structure should be strong enough so the lantern won't break when it bounces, the paper chosen should be of high quality so the color is rich enough and the texture is fine enough. I appreciated that the company finally approved to produce this greeting card even the cost was high (¥8, in stead of ¥3 for an average budget). All receivers were happy with the design, it even raised the attention of some potential clients, like Nike.
Description: Shopal is a mobile application startup. During the period of being a freelancer, I worked as a design lead to rebrand the product, to design the main visual elements which include the illustration for the welcoming page, icons, and special pages, as well as designing the visual system for the user interface of the rebranded product. Challenges & the gain: 1. Experiences in communicating within the in-house departments Since the mobile application was already launched, apart from working on the product rebranding, I also helped to supervise the design team for the launched product. It is my first experience to work for an in-house team, it required a lot of communications with other departments to manage the workload of the team, and supervise the final outcome. This participation gave me the chance to experience growing with a brand in stead of working on a one-off project when I was in the agencies. 2. Dedication to broaden my skill sets and proven communication skills within the design team I am familiar with working on rebranding project. To do the research, developing a right direction with the team, and to produce visual elements which echo the brand story. However, the challenge at Shopa was to build the visual system for a user interface for my first time. I am glad that my ability to set up a clear information hierarchy in layout design helped me to take the challenge. The user-centered design mindset I gained when I worked at IDEO also allowed me to get along well with the product manager and the developers. I am aware of the information has to be displayed in its high functionality on the small screen and the functions should be answering the design problems that the product manager has raised.
Description: IDEO is an innovative design consultancy which the headquarter is in the United State. I worked there as a communication designer. They have a wide range of projects and with multi-discipline designers. I worked on packaging, branding, visual system design. Apart from that, I also designed presentations and projects archives that usually came as printed materials like books. Challenges & the gain: 1. User-centered design mindset IDEO is well-known for their user-centered design. I was able to work on projects that are with deep and broad research about users. Such practice has built a habit of mine to always think about why when I work on a design. For every single decision, I had to be clear about my objectives and it helps me or others to evaluate the design. 2. Systematic organisation skills I always needed to work along with team members from different background and there was usually only one to two communication designer for one project. Therefore, I had to be systematically organised and always be ready to show my working progress while letting others understand my design easily. Besides, IDEO provides design strategies with a sustainable solution for the clients. This kind of proposal is always on a bigger scale or longer duration than the one-off projects that serve particular problem when I worked in the design house. For example, I designed a visual system for the interior of a second-hand car retail store. Instead of designing every detail for the client, I needed to provide a bigger picture and to design a system that can explain the functions of the visual. So when they started to work on the design production in the future, the designer could base on the system and to make sure the design serve each function. These practices helped me to think more systematically when I do design on any other kind of projects. 3. Communication and presentation skills As mentioned, the group members I worked with were with different cultural background, or with different specialities, I learned to be patient when presenting and explaining my design. Most importantly, I learned to listen to feedbacks and interpret the needs or the concerns of others so I can reflect on whether my design is conflicting others' need or I should defense for my design. 4. Widening the horizon as a graphic designer There is always a business designer being assigned to every project. I have got a lot more chances to work closely with people with a business background. Such environment affected the way I look for information or news, I no longer concern and read only about the information of the graphic design industry. I spend more time to get to know about other industries, like the business or the technology, and see how design is influencing each other.
Description: Jellymon was an independent design house which focused on graphic design, with one office in Shanghai and one in Beijing. Challenges & the gain: 1. Being trained for solid graphic design practical skills and assisting the project manager in meeting with different language speakers Jellymon was a design house in small scale and mainly focus on graphic design. Within a small team, everyone needed to be multitasking. Different projects like packaging, branding, book design could happen at the same time. We needed to be flexible to take over someone’s work and simultaneously, our art works had to be clear enough so it won’t caused trouble when other took over yours. There was a rebranding project for a business hotel in Guangzhou. For the sake of having an easier communication, I needed to go there every month for meetings because I can speak Cantonese with the client, being a translator for the Mandarin speaking project manager, and for the English speaking creative director. It gave me the confidence to work in multiple languages working space.
Description: Hesign is an independent design house which focuses on graphic design, specialising in book design, with one office in Hangzhou and one in Berlin. The founder is a professor, publisher and a member of the AGI, the Alliance Graphique Internationale. I worked as a summer intern to help with a book publishing and also participated as a translator in a summer course. Challenges & the gain: 1. Printing knowledge I spent almost a month in a printing factory during my two months internship. The company was producing a book for a Singaporean publisher Page One and the books needed to be bound by hand. I was assigned to supervise the production and make sure the quality were good and consistent. The opportunity to experience the whole printing process and to spend hours and days with the factory labours has provided me with a solid base in printing production.