Jay is a graphic designer based in London, with roots in Taiwan and New Zealand.
She is currently a brand designer at By Miles, and was previously at Principals, New Zealand. She specialises in brand identities that are drawn from a genuine interest in who she works with and a thorough understanding of the strategic and systems-lead needs of a brand and product. Her approach to design is driven by curiosity, craft and culture.
A multi-disciplinarian with competencies in illustration, digital and motion design to photography, she is committed to meaningful collaborations that produce outcomes with vision and clarity.
Projects
- Blind Low Vision NZBlind Foundation recently underwent the transition to a new name: Blind Low Vision NZ. This culminated as they sought to incorporate the varying levels of sight loss that every one in six New Zealanders experience. Under the direction of my creative and strategy directors, the logo was redesigned with reference to the previous logo, the three circles representing the three main facets to their organisation – blindness, low vision and guide dogs. A visual system was devised to simplify the many
- Gilbert WalkerOne of the most reputable legal advisory and dispute resolution practices in Auckland looking to upgrade their website found an opportunity in the process to also rebrand. The brief was to create an identity that reflected their commitment to excellence, innovation and true collaboration. I developed a visual system from the parallel lines of their new logo to evoke their brand promise of ‘closer’ – as the firm to get closer to the answer, work closer with their clients and support their team in
- Westervelt OwhaokoA unique partnership between the Tennessee-Based Westervelt and local Māori trust Owhaoko, required a brand mark upon their launch of a new honey brand. The mark, developed in extensive consultation with Owhaoko had to demonstrate their core values of partnership, collective strength and mana – a Māori concept of respect and stature. The wing that intersects the W and O not only conjures the image of a bee and Māori iconography, it is also representative of the mountain range that sits between
- 22 Pollen22 Pollen is a commercial development at the intersection of Karangahape Road and Ponsonby, one of the most sought-after retail and residential areas in Auckland. It is spearheaded by private investment and development company Triumph Capital, who have an extensive and diverse portfolio of premium and character workspaces throughout central Auckland. I was tasked with designing and copywriting a bespoke publication showcasing 22 Pollen to a discerning, design-conscious audience. We commissioned
- BatchBatch was self-promotional project by Transformer that aimed to encapsulate who they were, as collaborators who excel in client partnerships. A relationship with the producers of a small-scale, locally grown olive oil from Mangawhai was the perfect vehicle for this. My role in this project was to develop the concept, identity and design the packaging and accompanying pamphlet. I also art directed and photographed the process and final product.
- Buckley's HeroesBuckley’s Heroes was a publication designed to celebrate the rich history, many achievements and clever people – past and present – that make Buckley Systems the visionary company it is today. This brand book aimed to fill the large, tight-knit workforce with a sense of belonging, pride and unity. My role was to conceptualise, design and realise most of visual content which also involved illustration and commissioned photography. The publication was contained by wire-binding that was electropl
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Work history
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Graphic DesignerBy Miles
London, United KingdomFull Time
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Mid-Weight Graphic DesignerKlutch
- London, United KingdomFreelance
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Skills
- Brand Identity
- Brand Architecture
- Art Direction
- Print Design
- Web Design
- Copywriting
- Photography
- Illustration
- Adobe Creative Suite
- Sketch
Education
Awards
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FinalistBest Awards
Buckley's Heroes, a publication submitted under Business Communications was nominated as a finalist at the 2016 Best Awards; New Zealand's annual showcase of excellence in design.