About me
A vibrant and positive personality, looking for a new challenge. I have an interesting range of skills that all fall under the umbrella of marketing, communications and partnerships.
Projects
- Diversity in AdvertisingTogether with another maverick in the industry, I worked on exploring the issue of Diversity in Advertising as part of my role at the Ideas Foundation. I worked making the film 'Diversity in Advertising', which asks the men and women behind some of the best adverts in the world why there's a dearth of black and ethnic minorities working in the industry, and what we can all do to change it. To launch the film, we held an event at the IPA, with some of the most famous faces in advertising, including Magnus Djaba, CEO of Saatchi and Saatchi and Sir John Hegarty, Founder of BBH.
- I Am CreativeI Am Creative brings students real creative briefs from some of the biggest companies in the UK who are looking for creative answers to real business problems. With two supporting resource libraries to help teachers deliver an I Am Creative project in the classroom and to help the students answer the brief, the site offers everything needed to deliver an engaging and exciting project for students. It can be applied across a range of subject areas, both creative and those considered more traditional, helping students to rediscover creativity by working on a real creative brief set by professionals from the business world. It provides a way of adding value to the curriculum, and evidencing your students’ qualifications, progress and skills, while at the same time acting as a careers education tool. The skills that they will learn will not only help them understand what skills are required to get a job in the creative industry, they will also give your students an edge in any profession through the practical experience they have had. The briefs are competitive; when students upload their idea by the brief deadline, it is submitted to the company, who will judge their ideas against all other entries based on pre-agreed criteria. The winner will win £200 of high street vouchers and a place on our progression group, 'The Ladder'. There will also be one highly commended group chosen by the company, the members of which will also gain a place on 'The Ladder'.
Work history
Account Director
Receiving advertising and marketing briefs from international companies and overseeing the development of a strategy and ideas in response to the brief.
Directing the creative development and production of the selected idea, to include managing multi-million pound budgets and keeping to tight timelines.
Building a strong relationship with the client, ensuring that they are comfortable at every step of the process.
Previous and existing clients include Sony Bravia, Sony A6000, British Council, AEG and more.
Managing a team of Account Managers.
Managing a team of junior account managers.
Consultant
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Working with Number 10 Downing Street to successfully conceive, develop and launch a website helping 11-24 year olds to find their perfect career.
Establishing and developing partnerships with corporate and Third Sector organisations, such as Facebook and Centrica.
Developing a Youth Engagement Strategy.
Setting up an online panel of 200 young people.
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Skills
- Advertising
- Events
- Film
- Marketing PR
- TV
- Communications
- Excel
- Final Cut Pro
- Office
- Powerpoint
- Word
- Client Service
- New Business
- Fundraising
Education
MA in Classics
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