Projects credited in
- Copywriting | Soma capsule collection - Pitti Uomo, COSSoma is a capsule collection of menswear essentials presented through the choreography of Wayne McGregor. Each piece is timeless, designed with longevity in mind. Craftsmanship and modernity have been combined to produce understated garments that can be relied upon for years to come. To present this capsule online, I was tasked to produce online product descriptions that combined elements of the editorial copy with functional, informative descriptions of the product.
- COSThe Challenge COS looked to partner with Wednesday at brand-inception to clearly define a visual brand-communication that strayed away from a traditional advertising campaign, whilst educating consumers and staff alike about the inspirations behind this new brand, conveying the distinct differences between COS and its mother brand, H&M. Our Solution A brand magazine helped establish a visual identity and tone of voice that was easily distinguished and personal, and stood on its own as a collection of rich editorial content, with contributions from top fashion influencers such as Juergen Teller, Carine Roitfeld and Grace Coddington. A rich content stream was also created for online to marry the worlds of art and commerce, as well as product and editorial. Original editorial imagery created for the magazine also became the images used for top-line advertising. The Outcome COS has quickly established itself as a brand for the creative class, launched with just seven stores. COS now has more than 70 stores and operates in 20 countries. Find out more about our work with COS:13