The Challenge
COS looked to partner with Wednesday at brand-inception to clearly define a visual brand-communication that strayed away from a traditional advertising campaign, whilst educating consumers and staff alike about the inspirations behind this new brand, conveying the distinct differences between COS and its mother brand, H&M.
Our Solution
A brand magazine helped establish a visual identity and tone of voice that was easily distinguished and personal, and stood on its own as a collection of rich editorial content, with contributions from top fashion influencers such as Juergen Teller, Carine Roitfeld and Grace Coddington. A rich content stream was also created for online to marry the worlds of art and commerce, as well as product and editorial. Original editorial imagery created for the magazine also became the images used for top-line advertising.
The Outcome
COS has quickly established itself as a brand for the creative class, launched with just seven stores. COS now has more than 70 stores and operates in 20 countries.
Find out more about our work with COS:
Companies
COS
- Fashion and Textiles