We identified a need in the marketplace for an online men’s style-destination that carried a comprehensive range of brands, and could serve as an authority on men’s style.
We pitched the idea to NET-A-PORTER, and together with their world-class team, we developed the concept for MR PORTER. In addition to the brand identity, communications strategy, creative strategy, IA/UX and design of the website, we conceived and implemented the Founding Members launch campaign.
Working directly with the NET-A-PORTER technology team, in order to integrate some of the unique capabilities of their bespoke platform, Wednesday produced a site, which, with its integration of content and commerce, is still hailed as a benchmark, not only within the luxury menswear market, but also in the general fashion and retail industries.