Copywriting | Soma capsule collection - Pitti Uomo, COS

Soma is a capsule collection of menswear essentials presented through the choreography of Wayne McGregor. Each piece is timeless, designed with longevity in mind. Craftsmanship and modernity have been combined to produce understated garments that can be relied upon for years to come.

To present this capsule online, I was tasked to produce online product descriptions that combined elements of the editorial copy with functional, informative descriptions of the product.


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    • Fashion and Textiles