About me

Hi! I'm Jess. She/her, a pisces and would definitely be sorted into the Ravenclaw house. I like words, writing, and nit-picking - so basically, I'm an aspiring copywriter. I would love to hear any advice, feedback, recommendations or literally anything, literally. So feel free to drop me a message!

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Projects

• 1

  LEGO LeoChallenge: Use existing technology and imagination to show how creative play is an essential skill set to Rebuild the World. ​ Insight: With a new generation growing up with technology and media that has pre-existing storylines – children aren’t coming up with their own narrative - which hinders their creativity. ​ Proposition: My story Solution: LEGO Leo - The child-friendly play assistant
• 2

  Laundrapp - Life Without LaundryChallenge: Make Laundrapp a brand name to remember. Insight: Laundry is dull. Proposition: Take a load off with Laundrapp. Solution: You don't need to be a naturist to enjoy life without laundry.
• 2

  D&AD New Bloods 2020: YULA - Energise Your SpiritChallenge: Create a copy-led campaign for the new Yula energy drink for18-28 year olds. Insight: People have a desire to be distinctive – without being an outsider. Proposition: Different By Nature
• 1

  Ann Summers - Go IncognitoChallenge: Help fulfil young couples sexual needs that are having to quarantine seperately with their families with Ann Summers during the lockdown. Insight: Couples are frustrated that they can’t satisfy their partners needs. Proposition: Satisfy without breaking social distancing. Solution: The incognito bundle. A gift you can send to your partner, filled with items such as chocolates, skin care, bath products, flowers, and of course whichever sex toy you choose. So when their bored and nos
• 1

  Spotify ChaptersChallenge: Launch a new feature that will convince16-25 year olds who already have the Spotify app to sign up to premium. Insight: People are spending more time with themselves, and from this, people are re-discovering reading. Proposition: Amplify your everyday.
• 1

  After Eight - EnvelopesChallenge: Change perceptions of After Eight. Show that they're not old-fashioned and not just for Christmas. Insight: They're for grown-ups. Proposition: Little pocket of joy. Solution: Make light of grown-up problems.

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Skills

• Copywriting
• Strategy
• Art Direction
• PR
• Social Advertising
• Adobe Photoshop
• Adobe Illustrator
• Adobe Indesign
• Communicating Ideas
• Storytelling

Education

BA Creative AdvertisingLeeds Arts University
Aug 2018Leeds, United Kingdom