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Laundrapp - Life Without Laundry

  • Jessica West

Challenge: Make Laundrapp a brand name to remember. Insight: Laundry is dull. Proposition: Take a load off with Laundrapp. Solution: You don't need to be a naturist to enjoy life without laundry.

Experiential -
A PR stunt where naturists would relax on a mini-beach in city areas, with only signage from Laundrapp covering their bodies.
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