Challenge: Help fulfil young couples sexual needs that are having to quarantine seperately with their families with Ann Summers during the lockdown. Insight: Couples are frustrated that they can’t satisfy their partners needs. Proposition: Satisfy without breaking social distancing. Solution: The incognito bundle. A gift you can send to your partner, filled with items such as chocolates, skin care, bath products, flowers, and of course whichever sex toy you choose. So when their bored and nosey family ask to see what they have in their delivery, the incognito bundle will have enough products to satisfy their curiosity, whilst also giving you the means to help your partner fulfil their sexual needs.