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Projects

• The Mash PitThe Mash Pit is the brainchild of two Berlin-based beer lovers, who want to help more people brew better beer. Membership to TMP gives avid homebrewers access to all the kit, ingredients and guidance they need to learn and perfect the craft. The playful, fluid identity needed a complementary tone; one that’s serious about beer, but never takes itself too seriously.
• MINI • Chase the PacemanMINI were launching the Paceman, a sporty little number for the (wo)man about town. Using a slightly tweaked global TVC, we built the campaign around a nifty bit of digital that got the audience into the car using Shazam.
• Elizabeth ShawElizabeth Shaw, the much-loved, sweet-treat titan of Auntie’s sideboard, needed a refresh. The brand’s incredible heritage was there to celebrate, but in a way that would appeal to whole new audience. Using their new range of biscuits as the springboard, The ‘Modern Classic’ brought it all together, and ran from TV, through a complete website refresh and out on to social.

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