MINI • Chase the Paceman

  • Jim Pyett

MINI were launching the Paceman, a sporty little number for the (wo)man about town. Using a slightly tweaked global TVC, we built the campaign around a nifty bit of digital that got the audience into the car using Shazam.

Companies

  • Iris logo

    Iris

    • Advertising
  • M

    MINI BMW

    Skills

    Jim Pyett
    Copywriter