CRATE Brewery

From their East London home, CRATE quickly became a craft beer success story, with a brewery, tap room and event space across the River Lea from the Olympic site. Using ‘Open up’ as its positioning, the brand’s tone works with the distinctive visual identity (by Dapple Studio) to embody the collaborative, creative spirit of its three founders – and the limitless possibility of what can happen with a crate of beer. Messaging flexes across on-pack, on-bar and online.