About me

I am the Country Manager for Freeda UK. I have over 20 years experience in the industry working with media and creative teams and now I have the privilege to lead and grow Freeda in the UK. Freeda is a media business producing and distributing content with an incredible mission to share the stories of the amazing women who will change our world.

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Projects credited in

• 13

  The Sisterhood of Francis Road"This has brought life back to a little community" — meet the women of Francis Road, the street with the highest concentrations of female business owners in London. Shop local! Thank you to; Marmelo Kitchen, Edie Rose, Ella Pop Shop, Phlox Books, Pause, Clarice Price Thomas Jewellery, Sewing and alterations services
• 8

  Freeda UK Showreel 2019Our mission is to spread real 
women’s stories to inspire positive 
change and impact society at large
• 11

  Bloom - £20k donation to Women's Aid announcementI project managed the creation of this beautiful illustration used to announce Bloom's emergency donation of £20k to Women's Aid. Since the outbreak of COVID-19 the demand for their live chat helpline service has risen by a staggering 41%, with over 600 women waiting in the queue to speak to one of our trained support workers at any one time. As a result of the donations from the new and existing Bloom members, we are humbled to announce we’ve been able to donate £20,000 to Women’s Aid. A dec
• 22

  For The Record: Elizabeth Uviebinené, Slay in Your Lane"Achieving goals is great, but what we need to be really mindful of is the 'arrival fallacy', the feeling that once you achieve them it's going to make you happy" — Elizabeth Uviebinené is a successful author, but she wants to tell people that the most important thing in life is learning to enjoy the journey Filmed at AllBright
• 49

  Beauty Has No Size
• 13

  Freeda's Crush On with Lucy London"Whether you're gay, whether you're an ally, whether you're non-binary... It doesn't matter how you identify, if you're queer, you're part of us." Lucy London is the director of the London Queer Fashion Show

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Work history

Country ManagerFreeda
Sep 2019London, United KingdomFull Time
Managing Director of Freeda UK
M
M
Managing DirectorMindshare
Dec 1998 - Sep 2019London, United KingdomFull Time
20 years at Mindshare. From digital analyst to Managing Director UK. 1998-2009 - Digital roles culminating in head of digital 2009-2017 - Head of Invention, Client leadership, Chief Planning Office, Chief Commercial Officer 2017-2019 - Managing Director