João Pescada


  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsUX Designer - Creative Technologist - Technical Director
  • Alexander Voulgaris
  • Steven Dow


About me

I’m an independent technologist and consultant based in London. For over a decade, I’ve been creating digital products that deliver results for more clients that I can count. Most have solved big challenges, but some even ended up excelling their business goals. To every project, I bring in my full dedicated attention, a creative but pragmatic use of technology and clear-cut advice supported by a long-standing experience of all-things-internet.

Locked Pro Plan feature


  • Angular JS
  • React.js
  • Lean UX
  • UX Design
  • UI Design
  • Python
  • PHP
  • Mysql
  • Google Apps
  • Cordova

Companies I’ve worked with

View all
  • Publicis Sapient

    Publicis Sapient

    • Design & Creative

Work history




Jul 2014
  • London, United Kingdom
  • Freelance
  • Merging ideas with technology for startups, agencies and direct clients.


Senior Front-end Developer

Publicis Sapient

Jun 2016 - Oct 2016
  • London, United Kingdom
  • Freelance
  • As part of a globally distributed technical team, helped rebuilding multiple static websites into responsive versions integrated with Adobe Experience Manager. Using Backbone, Handlebars, Sass and Grunt we built and customised a system of components and templates that will facilitate the future maintenance of hundreds of websites owned by the client.


Senior Front-end Developer

Jan 2016 - Mar 2016
  • London, United Kingdom
  • Freelance
  • Worked in liaison with the engineering, marketing and styling teams to improve the UX of their digital product and admin tools. Created and updated templates (Django/Python, HTML5, JS, Sass), A / B tests and email campaigns. Also helped building their blog and improving the site speed by optimising the critical rendering path for primary user actions.


Senior Front-end Developer


Sep 2014 - May 2015
  • London, United Kingdom
  • Freelance
  • Helped the creative and tech teams develop prototypes and production ready responsive web apps for innovative and disruptive digital products targeted at UK high street banks. Built using AngularJS and React, integrated with REST backend and third party APIs (like LivePerson) and protected end-to-end with bank-grade security.


Senior Front-end Developer


Mar 2014 - Aug 2014
  • London, United Kingdom
  • Freelance
  • Following an agile approach, helped Razorfish create an innovative and first-to-market disruptive HTML5 based mobile app for iPhone for a major UK bank. Built with AngularJS, integrated with Google AppEngine (interfacing the bank's APIs) and protected with secure and encrypted user authentication. Following bank systems integration and positive customer testing results, the product came to market in early 2015 as Halifax Car Finance. And right on the soft-launch day we had the first customer getting a secured car loan within minutes on their phone.


Mobile Application Developer


Oct 2013 - Feb 2014
  • London, United Kingdom
  • Freelance
  • Helped the team at Hover Studio and Animade create an HTML5 based mobile app for iPhone and Android phones (using Phonegap) for a Sochi Olympics related contest limited to the Canada territory, reaching over 58.000 users in its 2 months of life. Built on AngularJS, integrated with a bespoke secure and encrypted backend API, with user authentication, visually rich UI and in-app notifications featuring animated characters. On a second project, helped them create an HTML5 based iPad app (using Phonegap) to capture data and help understand children’s health state through the use of animated characters, as part of a research study. Built on AngularJS with WebSQL for data storage and integrated with a 3rd party API to export and email results.


Creative Developer


Feb 2011 - Oct 2013
  • London, United Kingdom
  • Full Time
  • Worked in liaison with account, creative, designer and developer teams to bring the most effective digital solution to life, on every possible briefing. Mentored and coached from junior to senior creative developers and digital designers. Designed technical architectures of digital projects. Developed concepts, working prototypes and production ready solutions. Developed interactive installations, physical prototypes, social media apps, games, geo-served digital advertising campaigns, responsive websites, and apps for mobile devices.


Flash Developer

Isobar Portugal

Jul 2007 - Jan 2011
  • London, United Kingdom
  • Full Time
  • Developed websites, adverts, apps and animations using Adobe Flash and libraries / frameworks like PureMVC, FLARToolkit, Bulk Loader, JigLib, TweenLite, Flint Particles System, and Papervision3D, among others. Developed algorithms to enable search engine indexing of Flash websites. Developed back-end solutions to automate form processing in landing pages for online advertising campaigns. Worked closely with designers and developers to produce creative and innovative solutions.



Interactive Multimedia

Aveiro University

Sep 2001 - Jun 2002
  • Portugal