Use words to make an impact.
In an online world, we have more opportunities than ever to be seen and heard. Writing isn’t a dead art form. It has the ability to tell your story, add your voice to any conversation, and creatively market your brand.
With over a decade of creative writing experience, I use my expertise to offer my clients a cohesive and engaging voice, ensuring the words used to represent them make a lasting impression.
Projects
- SEO CopywriterWorking with Checkatrade’s content and trade teams, I write and publish numerous types of engaging copy. The aim is to create compelling and valuable content using specific keywords and phrases, increasing Checkatrade’s authority and search engine ranking potential. Managed via Slack and Monday.com, I research each topic, self-write briefs, source images, and write copy straight onto Wordpress.
- Institution of Structural Engineers: Article re: Mental Health at WorkThe ISE approached my client looking for a contributing article to The Structural Engineer to mark Mental Health Awareness Week. BRIEF A piece of approx. 700 words discussing: – Common mental health issues – Triggers and signs to look out for – Ways in which individuals/organisations can support colleagues – Sources of further information
- The Environment Magazine - Article re: Mental Health in the Engineering SectorThe Environment, Chartered Institute of Water & Environmental Management (CIWEM) Magazine approached my client looking for an article for their December 2020 D+I special report, based on EqualEngineers' research titled 'Masculinity in Engineering.' They wanted a focus on their findings in regards to men’s mental health in the engineering field, and what conclusions we'd drawn about how employers can better protect and support people. The brief was for around 1,200 words, with a deadline of Frid
- CopywriterUnspiration wanted a copywriter who could write catchy product descriptions and SEO optimised blogs. As a dry, witty and sardonic brand, injecting humour into the ToV was key. So, I promised them I was funny and set about delivering their various briefs. Unspiration have a strict ‘no potty mouth’ rule, so I had to get creative with my insults. Optimising the blogs using researched keyphrases and words, backlinks and inbound links, I wrote an SEO friendly blog that highlighted various gifts fro
- UX CopywriterJoomPay is a German fin-tech company who wanted support with their mobile-app front-end. In order to adapt it for an English audience and increase the user experience and customer engagement, we developed screens in Figma and Sketch that mapped flows for several unique user journeys. The challenge was utilising the limited character allocation to ensure the copy struck the right tone. We did this using over 400 screen combinations, with a ToV (tone of voice) that focussed on consistency, light-h
- UX CopywriterCheckatrade wanted to update the front-end user experience to increase the site’s usability and customer engagement. The rollout required the development of a micro-site that informed, helped and encouraged a smoother transition for the tradespeople already registered on Checkatrade. The challenge was striking the right tone and ensuring the rollout covered the key points Checkatrade wanted to make in as few words as possible. I wrote and advised Checkatrade on the content, style and placement
Work history
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Copywritercheckatrade
London, United KingdomFreelance
Working with Checkatrade’s content and trade teams, I write and publish numerous types of engaging copy. The aim is to create compelling and valuable content using specific keywords and phrases, increasing Checkatrade’s authority and search engine ranking potential. Managed via Slack and Monday.com, I research each topic, self-write briefs, source images, and write copy straight onto Wordpress.
Content includes:
– Cost guides
– How-tos
– Home renovation ideas
– Trade news
– Trade memos
– Project guidance
– Ad-hoc copy upon request.
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CopywriterUnspiration
Edinburgh, United KingdomFreelance
Approaching me via LinkedIn, Unspiration wanted a copywriter who could write catchy product descriptions and SEO optimised blogs. As a dry, witty and sardonic brand, injecting humour into the ToV was key — so I promised them I was funny and set about delivering their brief.
Unspiration have a strict ‘no potty mouth’ rule, so I had to get creative with my insults. Optimising the blog using researched keywords and phrases, with appropriate backlinks and inbound links, I wrote an SEO-friendly blog that highlighted various gifts from across the site. This helped to draw more traffic to their home and product pages and market their brand.
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Skills
- UX Copy
- Creative UI
- Mobile UX
- Digital UX
- Storytelling
- Marketing Copywriting
- Copyediting
- SEO Copywriting
- Writing
- Creative Writing
Education
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Creative WritingUniversity of Derby
- Derby, United Kingdom
BA in Creative Writing and Theatre Studies