Copywriter

Unspiration wanted a copywriter who could write catchy product descriptions and SEO optimised blogs. As a dry, witty and sardonic brand, injecting humour into the ToV was key. So, I promised them I was funny and set about delivering their various briefs. Unspiration have a strict ‘no potty mouth’ rule, so I had to get creative with my insults. Optimising the blogs using researched keyphrases and words, backlinks and inbound links, I wrote an SEO friendly blog that highlighted various gifts from across the site, helping to draw more organic traffic.