About me
Having just finished my MA in Marketing management, I am now looking to put all my skills that I have developed to the test. Since leaving University in August 2017, I have been working on developing the digital presence for my fathers business whilst I look for a full time job. I am very proactive and have built up a network of fellow digital marketers. I love to write and create video content, even if its just using my mobile camera. I'm industry because I have a passion for connecting people emotionally with engaging content.
Projects
- University - Copywriting AssessmentWriting Task 1 – Fruit salad If you were a fruit in a fruit salad, which fruit would you be and why? I would be a ‘Lemon’ in a fruit salad, not because I will get old, bitter and sometimes twisted but for many other beneficial reasons. Like a lemon I am something that brings out the best in things, simply by adding me before during or after the process. I will generally remain calmed and reserved until the time is right for me to give my input and set the ball rolling, particularly on a process such as idea generation or development. In terms of personality I have many social qualities which enables me to work well in groups and liaise with people, especially clients. Also with these social skills in the workplace having the right set of communication skills is key particularly for networking as this allows for greater improvement, both in work and personally. Lemons are commonly used to help aid in digestion so this goes hand in hand with the fact that I am easy going and easy to get along with. With that being said I do however love pushing the boundaries and being provocative as that is where I feel most creative and effective. Let’s face it if lemons designed and created technology such as phones and computers, they would probably be the best in the world. But I’m sure the apple and the blackberry would slightly disagree, and there would be turmoil in the fruit salad if I were to steal some of their market share and decrease the apple profits pre Irish tax.
- Ordnance Survey - Live Brief - Create video content for YouTube channelThe client, Ordnance Survey, a national mapping agency in the UK were looking to create a 30-60 sec video for their Youtube channel. They wanted a quick turnaround as it was the lead up to Christmas. This presented us with the challenge of creating a demand for Maps amongst consumers who were looking for products as a present. Our initial ideas process started off Christmas themed, but we realised this was too common and would struggle to stand out amongst other digital advertising content. We decided to use the latest trends as a basis for our approach. Apple were at their peak when it came to product launches and sharing content via social media to the masses. We instantly made the connection with the Brand initials, 'OS' and its similarity to apple operating systems. There was also a surge in parody videos at the time on Youtube, so we combined all of this to create a video that grabs the viwers attention but offers a tongue in cheek moment.
Work history
Content Marketing Executive
- Southampton, United KingdomFreelance
A startup, digital marketing agency providing marketing services for small businesses. Establishing and developing clients digital presence through website design and development, content creation and social media marketing.
Skills
- 11. Photoshop
- Video Editing
- Copywriting
- Print Deign
- Social Meda
Education
MA Marketing Management
Southampton, United Kingdom
BA Advertising
- Southampton, United Kingdom