Josh Hall

Writer, editorial director, and co-founderLondon, United Kingdom
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Josh Hall

Writer, editorial director, and co-founderLondon, United Kingdom
About me
I'm a writer, editor, and editorial director with over a decade's experience in culture, tech, and B2B journalism. My feature, news, and opinion work is regularly published in The Guardian, BBC, Dazed, Frieze, The Baffler, VICE, Ignant, and many others. I also work as a freelance reporter for new media startup Prolific London, covering stories in advertising, marketing, and the London creative and tech sectors. In addition to my bylined work I am an experienced ghostwriter, working with some of the UK’s leading CEOs on topics including the future of work, entrepreneurship, and business policy. My ghostwritten work has appeared in almost every UK national newspaper, along with dozens of specialist and trade publications. I have also contributed to a Parliamentary report on automation. Between 2015 and 2017 I worked as an Editorial Director at a subsidiary of Virtue, VICE's creative services agency. In this role I oversaw the editorial elements of a major culture project for a multi-billion dollar client, and provided story consultancy for several documentaries. Before that I was the Music Editor at Red Bull UK. I’m addition to my freelance work I am also a co-founder at Canto, a creative agency based in East London. We work with clients including Gucci, Frieze, streaming startup Resonate, UK challenger bank Tandem, music tech firm Audience Republic, and rental platform Ideal Flatmate. At Canto I oversee every aspect of our projects, which include moving image, editorial, and content strategy.
  • Time Out: What's The Deal With....Objekt?Time Out asked me to write an introduction to Berlin DJ Objekt ahead of his London A/V show with Ezra Miller. Published in the 10th September 2019 issue.
  • BBC: Platform co-operatives“Platform” businesses like Uber and Deliveroo use cutting-edge technology and huge casual workforces to provide extraordinary new conveniences – but are they delivered at an unbearable cost?
  • The Future Is Quantum: The Computing Revolution That Will Change Transport DesignA feature I wrote for Berlin design publication Ignant, accompanied by specially-commissioned 3D graphics.
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Projects credited in
  • Music Video: Parra For Cuva - Cupa CupaThe third in our series of music videos for German producer Parra For Cuva. Shot in Romania.
  • Gucci and Frieze present The Second Summer Of LoveIn the late 1980s, the UK saw a cultural revolution of the same magnitude as the ’60s counterculture movement. A combination of a radical new music, a groundswell of youth-driven art, and, crucially, the introduction of a consciousness-altering new drug, led to the upturning of contemporary culture. In 1988, 30 years ago this year, that scene exploded, and the UK saw what we now call the Second Summer Of Love. In 2018 Gucci partnered with Frieze to celebrate the 30th anniversary of this cultura
  • Music Video: Parra For Cuva ft. May - CleopatraThe second in our series of music videos for Parra For Cuva. Shot in the old Lord Napier pub in Hackney Wick.
  • RSong launch Berlin - a glimpse of "the future of music"Canto was contracted by major blockchain co-op RChain to help manage the launch of RSong, their revolutionary immersive audio app. RSong uses blockchain technology to address two of the key problems in the modern music industry: delivering the best possible audio quality to listeners; and making sure that creators get paid fairly. In collaboration with Redmond, Washington-based Immersion Networks, an R&D Laboratory that creates software and hardware to improve the human listening experience, RC
  • Audience Republic - Music industry thought leadershipCanto provides regular ghostwritten thought leadership pieces for Audience Republic, one of the fastest-growing music tech companies in Australia.
  • Nokia - What's your work-life balance?Canto was commissioned by Playbuzz to produce a suite of branded interactives to support the launch of Nokia Health's new product range.
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Work history
    London, United KingdomFreelance
    Freelance writer, focusing on the future of work.
    Co-founderThe Canto Agency
    London, United KingdomFull Time
    I'm a co-founder at Canto, a steadily growing creative agency based in London. We produce editorial, film, and content strategy work, mainly for clients in the arts and fintech spaces.
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  • Editorial Campaigns
  • Editorial Projects
  • Film Production
  • Music Videos
  • Journalism
  • Creative Direction
  • Client Management
  • Culture Writing
  • Content Strategy
  • Writing
    Notting Hill Editions Essay PrizeNotting Hill Editions
    I was longlisted for the 2017 Notting Hill Editions Essay Prize for my essay "A Short Period Of Turbulence", an exploration of 'disturbing music' from the last century.