RSong launch Berlin - a glimpse of "the future of music"

  • Daniel Humphry
  • Josh Hall

Canto was contracted by major blockchain co-op RChain to help manage the launch of RSong, their revolutionary immersive audio app. RSong uses blockchain technology to address two of the key problems in the modern music industry: delivering the best possible audio quality to listeners; and making sure that creators get paid fairly. In collaboration with Redmond, Washington-based Immersion Networks, an R&D Laboratory that creates software and hardware to improve the human listening experience, RChain offered the first “immersive” music demo at its third developer’s conference, held in Berlin. Canto managed the media strategy for the RSong launch, and provided additional creative support.

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