Projects
- #TypeToFightHow a Parkinsonian's handwriting changed the way people see these patients' capabilities. We have transformed the handwriting of Sonia—a former teacher who suffers from Parkinson's—into the Sonia Script font. Her calligraphy was used to spread knowledge once again, this time about the disease. The typeface can be downloaded and used to send support messages through social media and to publish posters in a virtual gallery, reaching more than 126 million people.
- Question RealityHow we broke down museum-speak, making Magritte's surrealism, real. René Magritte was SFMOMA’s key event for the year. But in the age of selfies, we needed a new strategy to stand out and attract a new audience to the museum, inspiring them to see instead of being seen. To achieve that, we paired key artworks with poignant questions, showing potential visitors that Magritte had something to say that’s still relevant for today’s time and that they have more in common with the artist than they wo
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Projects credited in
- Boots - Love - Experiential Pop Up - LondonAs a part of their Christmas campaign 2019 'Gift Like You Get Them' Boots UK created 3 experiential pop ups. The first of which was all about LOVE, based in Soho - London, the Love pop up was an upside down bedroom. Focusing on sexual well-being products. I was the Creative Director on the project, working with the innovation team at Geometry London to deliver all three concepts. See: https://www.campaignlive.co.uk/article/boots-tailors-shopping-experiences-christmas-activations/1666390 All
- Boots - Sleep - Experiential Pop Up - LiverpoolAs a part of their Christmas campaign 2019 'Gift Like You Get Them' Boots UK created 3 experiential pop ups. The second was all about sleep, based in Liverpool, the sleep pop up offered visitors an opportunity to unwind in the middle of their busy Christmas shopping, to learn about all about sleep, its importance, and find products to help. I was the Creative Director on the project, working with the innovation team at Geometry London to deliver all three concepts. See: https://www.campaignli
- Boots - Tween - Experiential Pop Up - BirminghamAs a part of their Christmas campaign 2019 'Gift Like You Get Them' Boots UK created 3 experiential pop ups. The third of which was all about Tweens, the Tween pop up was an emoji explosion full of fun and interaction, and of course Instagram friendly photo ops. I was the Creative Director on the project, working with the innovation team at Geometry London to deliver all three concepts. See: https://www.campaignlive.co.uk/article/boots-tailors-shopping-experiences-christmas-activations/166639
Work history
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Creative TeamVMLY&R COMMERCE
London, United KingdomFull Time
WPP’s newest end-to-end Creative Commerce Company combining the talent, expertise and scale of Geometry and VMLY&R.
Working alongside Louise Signard (Art Director)
Main clients: GSK, Kimberly-Clark, Pfizer, Evergreen Garden Care, Diageo, Innocent, Boots
Creative TeamGeometry Global
- London, United KingdomFull Time
Working alongside Louise Signard.
Main clients: Boots UK, Shell
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Skills
- Creative
- Creative Advertising
- Concept Ideas
- Copy
- Copy Concepts
- Copywriting
Education
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Advertising and MarketingPontifícia Universidade Católica de Minas Gerais
- Belo Horizonte, Brazil
Final Project: Documentary—Creative process: https://vimeo.com/52898114
Awards
Bronze • Clio Awards 2020/2021Clio Awards
• Bronze - Product/Service - Retail Design - Boots - BootiquesShortlist • Cannes Lions 2020/2021Cannes Lions International Festival of Creativity
• Shortlist - Creative eCommerce Sectors - Retail - Boots - Bootiques+ Show more