Over 7 years’ experience in marketing and brand communications for Fred Perry with a keen social and cultural awareness. Heavily influenced by subcultural identity, live music, and film.
I’m also a freelance photographer, exploring the relationship between digital and analogue techniques, and DJ with 4 years’ experience in festivals and radio :).
https://www.instagram.com/ali_quinlandave/
Projects
- Fred Perry x Wide Awake 2023Ahead of London's Wide Awake Festival, I gifted emerging artists and festival goers with Fred Perry Shirts, capturing portraits for FP’s social channels - reaching 806k followers across our main accounts. See below (+ 7 x insta stories & mailer). Most of these were also reshared by talent and on our regional accounts. https://www.instagram.com/p/Cu1hwWRNG0y/?img_index=1 https://www.instagram.com/p/Ct_dClqyw0v/?img_index=1 https://twitter.com/fredperry/status/1668516561160900608?cxt=HHwWgMDQnZ
- Enumclaw Europe Tour Directed by John C. PetersonCommissioned Director John C. Peterson to create some incredible Fred Perry socials content on tour with the band Enumclaw: https://www.tiktok.com/@fredperryofficial/video/7252001303063252250 https://www.tiktok.com/@fredperryofficial/video/7252768869591436570 https://www.tiktok.com/@fredperryofficial/video/7254603208381730075 https://www.tiktok.com/@fredperryofficial/video/7255365552158362907 https://www.instagram.com/p/CueWlECM-Xe/?img_index=1 https://www.instagram.com/p/CuMVFq-NJEa/?img_index=
- For Your Eyes Only Video ClubFilmed a mini-doc for the Deeper Channel with Deeper Into Movies’ Dhara Wright that chronicles one of the last remaining DVD rental shops in the UK. For Your Eyes Only opened in 1998, and has been a staple in the Forest Hill community ever since. Owner Gulam Charania (sweetest ever), kept the DVD rental experience alive, managing to outlive larger video chains, such as Blockbuster. A GoFundMe is still going in the hopes of raising £5,000 to save this South East London institution from permanen
- Press Shots for Lime Garden's Spotifyfeatured on CLASH, DIY, So Young, Gigwise, The Line of Best Fit, CLUNK, DORK & The New Age https://www.clashmusic.com/news/lime-garden-share-new-single-nepotism-baby/ https://diymag.com/news/lime-garden-new-single-nepotism-baby-listen https://soyoungmagazine.com/brightons-lime-garden-share-new-single-nepotism-baby/ https://www.gigwise.com/news/3431216/lime-garden-drop-snarky-new-track--nepotism--baby-- https://www.thelineofbestfit.com/news/lime-garden-return-with-the-brand-new-track-nepotism-ba
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Projects credited in
- 100 CLUB STORIESIn celebration of the legendary 100 Club, a London venue with as much character as the bands booked to play there, Fred Perry and Ditto are releasing a book of anecdotal stories from its 75-year history. From the musicians who played there through to the bar staff and the customers they served, each unique story adds to the legend and myth of this celebrated club.
- Fred Perry x Raf Simons 10 YearsDuring the summer of 2018 we paid homage to 10 years of Fred Perry x Raf Simons. Honouring the collaboration, the collections, and the youth culture that inspired them, we gifted 100 garments from the collaborations archives to subcultures of the future. Over the course of six weeks, there were archive drops across places of emerging subculture globally. Live updates were posted to Instagram stories and a microsite and travelling installations presented the project to customers in Fred Perry sh
- All Our Tomorrows 2019Participated (as Platonica Erotica) as part of the lineup in Fred Perry Subculture 'All Our Tomorrows' 2019 Festival. The Festival is at the 100 Club each year and showcases the most intriguing up and coming acts from London's underground music scene. https://www.fredperry.com/subculture/articles/platonica-erotica
- Accent Live! presents Farai (in collaboration with Fred Perry)Following Accent Magazine collaboration with the brand and 100Club, Accent Live! transformed the Fred Perry shop in Henrietta Street, Covent Garden, into an underground dive bar for one night only. The phenomenal FARAI headlined the night and was supported by DJ Calvin Klein and Samantha. I produced the event for Accent.
- Afropunk London Installation: My YardOverlooking AFROPUNK main stage, VIP festival goers will be invited to explore a series of three bedroom installations. “MY YARD“ is an installation inspired by the transient nature of the concept of home, for so many QTIPOC. Drawing on the lived experiences of the Black British Queer community, BBZ x I-D endeavours to create a space that pays homage to the Bedroom Dj’s, Black Neeks, Conscious Yutes, Bashment Studs, Trans Youth, Brown Punks, Road Femmes, Jungle Heads, Channel U Man-Dem and ev33
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Work history
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Photographer/Brand CreativeSo young magazine
London, United KingdomFreelance
Casting, shooting, and editing the So Young Clothing creative on a quarterly basis. I also capture live imagery and portraits for the magazine at Music Festivals/Events and produce video content for TikTok.
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Events ManagerDeeper Into Movies
London, United KingdomFreelance
Representing Deeper Into Movies at screenings and events by managing projection, sound, ticketing, social media, and any Q&As. I also run the Letterboxd account - https://letterboxd.com/deepermovies/
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Skills
- Visual Merchandising
- Social Media
- Presenting
- Marketing
- Live Radio
- Events Planning
- Djing
- Film Photography
Education
Short Course Black and White Film Photography and DarkroomCentral Saint Martins (UAL)
London, United Kingdom
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PhotographyLos Angeles Center of Photography
Los Angeles, United States
The Soul of Infrared Photography: From the Basics to the Sublime Laurie Klein and Shelley Vandegrift (Webinar)
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