Fred Perry x Raf Simons 10 Years

During the summer of 2018 we paid homage to 10 years of Fred Perry x Raf Simons.
Honouring the collaboration, the collections, and the youth culture that inspired them, we gifted 100 garments from the collaborations archives to subcultures of the future. Over the course of six weeks, there were archive drops across places of emerging subculture globally. Live updates were posted to Instagram stories and a microsite and travelling installations presented the project to customers in Fred Perry shops.

Team Credits

Jake Willmore

  • Head of Marketing & Communications


  • Fred Perry

    Fred Perry

    • Fashion
  • R

    Random Studio

    • R

      Raf Simons


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      Jake Willmore
      Head of Marketing & Communications
      Dominique Fenn