Fred Perry x Raf Simons 10 Years

  • Jake Willmore
  • Kalisha Ruth Quinlan-Davies
  • Stephanie Whelan
  • Dominique Fenn
During the summer of 2018 we paid homage to 10 years of Fred Perry x Raf Simons.
Honouring the collaboration, the collections, and the youth culture that inspired them, we gifted 100 garments from the collaborations archives to subcultures of the future. Over the course of six weeks, there were archive drops across places of emerging subculture globally. Live updates were posted to Instagram stories and a microsite and travelling installations presented the project to customers in Fred Perry shops.
Fred Perry x Raf Simons 10 Years by Jake Willmore
Fred Perry x Raf Simons 10 Years by Jake Willmore
Fred Perry x Raf Simons 10 Years by Jake Willmore
Fred Perry x Raf Simons 10 Years by Jake Willmore
Fred Perry x Raf Simons 10 Years by Jake Willmore
Fred Perry x Raf Simons 10 Years by Jake Willmore
Fred Perry x Raf Simons 10 Years by Jake Willmore
Fred Perry x Raf Simons 10 Years by Jake Willmore

Companies

  • Fred Perry logo

    Fred Perry

    • Fashion and Textiles
  • Random Studio logo

    Random Studio

    • Design
  • R

    Raf Simons

    Skills

    Jake Willmore
    Head of Marketing & Communications
    Kalisha Ruth Quinlan-Davies
    PR & Communications Coordinator
    Stephanie Whelan
    Senior Product Developer