Publicist to Johny Dar, Director of PR and Global Communications at Johny Dar and Director at Money PR.
Having worked at Johny Dar since it was founded in 2013, I have an intricate knowledge of the brand in many sectors, and work fluidly across the fine art, fashion, music, publishing and film industries. Experienced in PR, marketing, global strategy, communications, media relations, project management, talent management, partnerships, personal assistance, sales, events, social media and production (shoots, music videos, catwalk shows, festivals and multimedia events). As Johny's publicist and director of communications I oversee and manage celebrity, talent, sponsor and media relations as well as a global communication network, and maintain and develop relationships with a wide range of clients, professionals and collaborators within the entertainment industry at large.
As Director of Money PR I develop exciting and innovative campaigns and communications across many sectors of the entertainment industry. Passionate about daring to be different, bringing original experiences to a global audience, and collaborating for innovative, creative and philanthropic projects.
Previous clients and collaborators include: The Saatchi Gallery, Mercedes-Benz Fashion Week New York, Mercedes-Benz Fashion Week Berlin, Jagermeister, Sennheiser, Premium Exhibitions, Blacks Club, NAMA, International Rescue Committee, Big Heart Foundation, Provocateur Berlin, Sofitel, Edelman, Catawiki, Jacquard, Lilo London, Loxley Arts, Melia, Park Communications, Silk Relations PR, Spring Studios, Negri Firman PR, Whitewater PR, Monkey Water, Abyme Vodka, WEAR magazine, Daler Rowney, Spectrum Noir, Mitsubishi, Annroy Studios, Brigitte Magazine, Kryolan, Milk Model Management, Nhow Milan, White Milan, Upfluence, Facebook, The Time New York, Ammon Carver, L’Oreal, Maybelline, BETC London, The Chocolatier.
www.johnydar.com
www.jeansforrefugees.com
www.iqmebyjohnydar.com
Projects
- Be Free by Johny Dar (Paolo Tossio remix)With the appearance of Covid-19, Johny Dar was struck by the relevance of ‘Be Free’ in the current climate, and invited Tossio to remix the track. An experienced and independent producer and DJ, Tossio has played alongside and back to back with big names like Tiesto, and supported iconic talents including Carl Cox, Mauro Picotto, Signum, Infected Mushroom, Astric, Chris Liebing and many others. His remix of ‘Be Free’ is an uplifting beat with unexpected twists that fluidly carries Dar’s soulful
- Tuuli by Dar‘Tuuli by Dar’ is a collection of twelve original and unprecedented images featuring model and actress, Tuuli Shipster, painted by Johny Dar and photographed by Rankin. Inspired by his art series ‘DAR the BOOK’, Johny applied his visionary creativity to transforming Tuuli into twelve striking beings for a limited edition calendar for 2014, a process which involved approximately 150 hours of body painting, with outstanding results.
- DardelicaDardelica is a new style of dance music by Johny Dar and Dan Vinci. Dardelica material is all self-produced, and offers an unprecedented listening and dance floor experience. An irresistible fusion of organic and electronic sound, Dardelica combines tribal beats with mesmeric melodies and Johny Dar’s original form of vocal expression, to create outstanding soundscapes and a sonic journey like no other.
- Jeans For RefugeesJeans For Refugees (jeansforrefugees.com) is a humanitarian initiative which involves more than 100 celebrities, who have donated their jeans to be hand-painted by Johny Dar (johnydar.com) and exhibited and auctioned to raise funds for the International Rescue Committee (rescue.org)
- Horse Whispers by Johny DarHorse Whispers’ is an extraordinary collection of body art photography featuring a single Arabian stallion, hand-painted and photographed by Dar himself. A captivating fusion of art and nature, and touching tribute to the spirit of the horse, this unforgettable story is revealed in the ‘Horse Whispers’ book.
Projects credited in
- Be Free (Remix) - Johny DarWith the appearance of Covid19, Dar was struck by the relevance of ‘Be Free’ in the current climate, and invited Tossio to remix the track. Teaming up with video artist Mustafa Özkök, the team were determined to overcome the limits of lockdown, and managed to co-produce the music video for the remix. Opening with some dramatic scenes of the global Corona story, the video goes on to tell an uplifting story of transformation from longing to liberation, as its heroine chooses to ‘Be Free’ and find
Skills
- Project Management
- Public Relations
- Social Media
- Management
- Media Relations
- Marketing Strategy
- Strategic Communications
- Sales Management
- Live Event
- Event Planning
- Event Management
- Branding
- Art Direction
- Publishing
- Digital Media
- Music
- Digital Marketing
- Press Relations
- Press Releases
- Personal Assistance
- Copywriting